What I've learned from working in social media for 2 years 🚀

Hey – it's Sophie! 👋

Hope you had a great weekend. I read, surfed, and wrote this newsletter. 

I started writing the Buffer newsletter about 2 years ago. I've enjoyed writing these every week and seeing your email replies come through with thoughtful questions about the future of social and content suggestions for making the newsletter more relevant to your specific work. But more than anything, I've loved seeing this newsletter reach over 60,000 subscribers. Awesome.

Today's the last newsletter from me. But no worries, you'll be hearing from other Buffer marketing voices from here on out.

As for me? I'll still be at Buffer, but I'll be joining the growth marketing team, mainly working on improving our top-funnel growth.

As a parting note, I decided to write a Twitter thread on what I've learned about social media over the past two years. I'd love if you could give it a read and reply with what you've learned from growing your brand through social media. 

Thanks for taking time every week to read this newsletter! We appreciate you so much. Cheers! 🍻

⚡️ What's New at Buffer

🌍 6 Ways Small Businesses Are Celebrating Earth Day

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Here are some ideas for small businesses looking to highlight Earth Day on Instagram.

👍 Ask Buffer: Should I Hide My Likes on Instagram?

Here are some factors to consider if you're deciding whether or not to hide likes on your small business's Instagram account.

✨ I’m an Introvert With High-Functioning Anxiety — Here’s How I’ve Grown My Business

With so many founders who seem calm and charismatic, Ashima Sharma wasn’t sure if she’d be able to start a business as an introvert with anxiety. Here’s how she pushed past her doubts to succeed.

🎨 How to Create a Landing Page for Your Small Business in Hours

The best thing about a landing page is that you can create one by yourself, in some cases within minutes — without coding skills or a large budget. This step-by-step guide will show you how.

🛍 How to Use Social Commerce to Generate Sales for Your Small Business

As a small business, you can take advantage of the social commerce revolution in two ways: by integrating your e-commerce shop with social platforms or by hosting live shopping events.  Here’s more on both of those approaches.

Enjoyed reading this week's newsletter? 

Please forward to a pal or give us a shout out on Twitter by sharing the article you enjoyed reading the most. We'd appreciate it so much!

Have a great week and see you next Monday!

P.S. Are you an agency, freelancer, or consultant? Then our new Buffer for Agencies plan might be just what you are looking for. You can learn more about it here!

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