📂 From 0 to $1,000,000 in 4 months by giving away your product for free?

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Today's newsletter is proudly supported by 42/Agency 🙌

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When you're in scale-up mode and you have KPIs to hit... the pressure is on to deliver demos and signups. And it's a lot to handle: multi-channel strategy, remarketing, landing pages, email sequences, revenue ops, conversion rate optimization.

42/Agency, founded by my friend Kamil Rextin, has worked with companies like Sprout Social, Klue, Qwilr, Uptick, Onfleet, and many more to help them with all things demand generation. They're always my top agency recommendation for specializing in SaaS demand gen. Go read some spicy takes on freemium, "inbound marketing", and category creation and then schedule a free consultation.

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You can read the thread here, but I'll summarize and add my commentary below:

Taylor Lagace @TaylorLagace How we scaled Animal House Fitness from 0 to $1M in 4 months through the use of INFLUENCERS (THREAD) pic.twitter.com/2BPNfb8Qoj February 3rd 2021 135 Retweets 838 Likes

It can be summed up as:

1. Send the product to 100+ relevant influencers, no strings attached
2. Collect all the content from influencers who organically share the product
3. Repurpose that content into ads across Facebook & Instagram

Simple, right?

This is the power of an unquestionably great product + authentic marketing.

"But Corey, this is a DTC ecommerce company... how does this apply to SaaS?"

Why can't you send a free year account of your SaaS to influencers in your space?

Why can't you collect all the content from customers who share on social media?

Why can't you repurpose customer and influencer social media content into ads?

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

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