📂 From 0 to $1,000,000 in 4 months by giving away your product for free?

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Today's newsletter is proudly supported by 42/Agency πŸ™Œ

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When you're in scale-up mode and you have KPIs to hit... the pressure is on to deliver demos and signups. And it's a lot to handle: multi-channel strategy, remarketing, landing pages, email sequences, revenue ops, conversion rate optimization.

42/Agency, founded by my friend Kamil Rextin, has worked with companies like Sprout Social, Klue, Qwilr, Uptick, Onfleet, and many more to help them with all things demand generation. They're always my top agency recommendation for specializing in SaaS demand gen. Go read some spicy takes on freemium, "inbound marketing", and category creation and then schedule a free consultation.

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You can read the thread here, but I'll summarize and add my commentary below:

twitter profile avatar
Taylor Lagace
Twitter Logo
@TaylorLagace
February 3rd 2021
135
Retweets
838
Likes

It can be summed up as:

  1. Send the product to 100+ relevant influencers, no strings attached
  2. Collect all the content from influencers who organically share the product
  3. Repurpose that content into ads across Facebook & Instagram

Simple, right?

This is the power of an unquestionably great product + authentic marketing.

"But Corey, this is a DTC ecommerce company... how does this apply to SaaS?"

Why can't you send a free year account of your SaaS to influencers in your space?

Why can't you collect all the content from customers who share on social media?

Why can't you repurpose customer and influencer social media content into ads?

β€”Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

Today's newsletter is proudly supported by Supermetrics πŸ™Œ

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What if I told you there was a way to get back days of work every month? Robust reporting requires an insane amount of integrations and data aggregation, which is why Supermetrics created 70+ marketing data connectors to do all the work for you.

Once you go Supermetrics, you won't ever go back. Supermetrics is the #1 G Suite marketplace add-on for marketing data with over 17,000 customers. It's time you start making use of all that data you're sitting on! Check out their pre-built template library and start a free trial.

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