Forrester B2B Buying Survey Results for 2022

The Future of B2B Marketing

Get Ahead of Changing B2B Buyer Dynamics With Insight from Forrester

Reader, change is in the air.

The pandemic has shifted everything about the buyer’s journey, from the complexity of the sale to the way customers engage with your brand. If your business isn’t ahead of these changes, your sales and revenue could be at risk.

Forrester can help you stay out front.

View our 2022 B2B Buying Survey results so you can discover ways to:

  • Adapt to new buyer preferences and behaviors

  • Adjust sales timelines for increased interactions

  • Satisfy demand for digital and human sales engagement

BONUS: Learn the new role executives now play in B2B purchases.

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