Swipe Files - 📂 How to use NFTs for marketing

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Ever since going through Blogging For Business, I've been a massive fan. In fact, they're one of the companies I feature in Marketing Like A Media Company with their top-notch blog, YouTube channel, media personalities, and more.

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Chris Cantino was the cofounder of a DTC ecommerce company that was acquired for 8 figures.

Now, he invests and teaches people about crypto.

And this tweet really made NFTs click for me in relation to marketing.

cantino.eth @chriscantino 1/ How companies can use NFTs for marketing and community building 🧵 August 24th 2021 262 Retweets 1,445 Likes

To sum up:

1. Companies can create tokenized communities for fans and customers that provides special perks, but more importantly, makes community members vocal ambassadors for the company
2. Companies can partner with other tokenized communities to participate as a holder, collaborate with content, giveaways, and other perks, as well as commercial licensing and merchandise.

Let me put it even more simply. NFTs and marketing converge as a way to:

1. Reward superfans and cultivate brand affinity
2. Tap into Web3 communities and crypto-native brands

This won't make sense unless you broaden your definition of an NFT from a jpeg to any unique web property that's verifiable on a blockchain.

When you see NFTs that way, you can imagine how they'll manifest into so much more than a piece of art.

They'll be a pass, a ticket, a stamp, a card, a badge.

It's only a matter of time before NFTs become part of marketers' toolkits.

After all, marketing is about connecting and communicating with a group of people at scale.

NFTs are inevitable as a marketing tool.

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

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