Growth Currency - [1KS] Let's begin the journey to 1,000.
Welcome ,!
YOU MADE IT.
I hope you're as excited as I am.
Over the next week or 5 days, I'm going to share with you what I call the 1KS Roadmap: the roadmap YOU can use to get your newsletter's first 1K Subscribers.
What To Expect
Day 1: Getting Your First 10—NAY—20 Subscribers
Day 2: How To Get Social Media Subscribers
Day 3: How To Cross-Promote To Gain Subscribers
Day 4: Getting Down with O.P.A.'s to Gain Subscribers
Day 5: Creating Lead Magnet Magic to Gain Subscribers
Why 1,000?
Because 94.7% of newsletters never hit the 1,000 subscriber mark.
Okay that's a made up statistic, but probably not far off.
The real reason is this: the first 1K are the hardest—and if you can hit 1K, you'll have:
→ validation: proof a small arena full of people are interested in what you're writing about
→ momentum: the push to keep you going
→ opportunities: to sell, monetize, and showcase your expertise for future opportunities
First, let's set some expectations:
You're not going to hit 1,000 newsletter subscribers in a week.
Probably not even in a month.
Might even take a year (or more!) — it took me just over 10 months. With weekly publishing and promotion.
But hear me out: building an email list is one of the most important things you can do as an online creator.
I'm sure you've heard the saying, "Don't build your house on rented land" — well unlike social media platforms, you own your email list. It's a direct conduit to your readers, fans, subscribers, devotees.
And while most people wish they started building an email list years ago, today is the next best day to start.
Some Quick Assumptions...
-
You have signed up for an ESP (Email Service Provider) like…
- ConvertKit (my personal choice + affiliate)
- Substack
- Revue
- MailChimp
- beehiiv etc.
→ No ESP yet? I highly recommend ConvertKit. I’m a fan, user, and affiliate :)
→ Still undecided? Narrow down your choice with this breakdown I wrote for each of the previously mentioned ESPs.
- You have at least one social media account —OR— some traffic to a blog/website. While you can grow a newsletter without these, I wouldn’t recommend it. You need a promotional platform.
So let's start!
Your first bit of homework (ie. a few things I need you to do first):
1) Reply to this email letting me know where you're at in your journey to 1K Subscribers:
→ Just out the gate (0-250 subscribers)
→ Building momentum (250-750 subscribers)
→ The home stretch (750-999 subscribers)
2) Make sure to drag this email into your main Inbox (not sure how? Reply and I'll show ya!)
Oh, and today is DAY 1, so you're going to get the first email in an hour or so :)
Lastly...
Want this WHOLE email course at once? Click here and you can get the whole thing in a Notion document (and you'll be removed from this email course).
Last lastly... changed your mind about all this?
Unsubscribe below :) No harm, no foul. No hurt feelings. You'll be removed from this email course and won't receive the weekly Growth Currency⚡ newsletter either.
Older messages
⚡A free course to your first 1,000 Subscribers
Wednesday, May 4, 2022
Get instant access.
⚡Don't overlook this important success factor. Plus: 12 Lead Magnet Ideas
Wednesday, April 27, 2022
Are you building yourself a content prison?
⚡Choosing the Best Newsletter Platform for YOU, 15 Newsletter Growth Tips
Wednesday, April 20, 2022
There are a TONS of options. Let's simplify the decision for you.
[The one that got away] ⚡How I booked a paid ad—with under 700 subscribers! Plus: How Justin got 2k subscribers in 6 months
Sunday, April 17, 2022
You don't need a zillion subscribers to book a paid ad ;)
⚡ The Biggest Surprise When I Niched Down, The One-man Content OS (that gets 107M impressions)
Wednesday, April 6, 2022
I was terrified to niche down. Now, my only regret is not doing it sooner.
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