GrowthHackingIdea - 2 words that decrease CPC by 2 times

Today's hack
2 words that decrease CPC by 2 times

Would you like to decrease your cost per conversion by 2.58 times?
Sure you do. :)

This is exactly what AdEspresso managed to achieve with just 2 words numerous times while A/B testing tons of ads.

What are these 2 words?

Have a look at these 2 A/B tests:




Did you notice those 2 powerful words?
Yeah, you are right, they are "Free ebook". Less distraction, maximum focus on these 2 words always generated huge improvements for them.

Source: adespresso.com


Cheers,
Charlie Patel ;)

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