GrowthHackingIdea - 2 words that decrease CPC by 2 times
Would you like to decrease your cost per conversion by 2.58 times?
Sure you do. :)
This is exactly what AdEspresso managed to achieve with just 2 words numerous times while A/B testing tons of ads.
What are these 2 words?
Have a look at these 2 A/B tests:
Did you notice those 2 powerful words?
Yeah, you are right, they are "Free ebook". Less distraction, maximum focus on these 2 words always generated huge improvements for them.
Source: adespresso.com
Cheers,Charlie Patel ;)
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