Astral Codex Ten - Book Review: The Gervais Principle
I. The Gervais Principle, by postrationalist heresiarch Venkatesh Rao, claims to be a business book. It claims a lot of things, actually. According to its introduction:
And:
Big talk for a book on management. Rao himself doesn’t claim this, but several people said I should read this book to understand Jacques Lacan (I was particularly told to “take it as literally as possible”). So I went into Gervais with a suspicion that the “business book” claim was, at the very least, incomplete. II. In 1969, Laurence Peter proposed the Peter Principle: “everyone gets promoted to the level of their incompetence”. That is, if you’re great at your job, you keep getting promoted, until you reach a level where you’re bad at it, then stay there. This also got oddly philosophical for a business book. Seen on the Wikipedia page for The Peter Principle: "The concluding chapter applies Peter's Principle to the entire human species...and asks whether humanity can survive in the long run, or will it become extinct upon reaching its level of incompetence as technology advances. " In 1995, Scott Adams countered with the even more cynical Dilbert Principle: “companies tend to systematically promote incompetent employees to management to get them out of the workflow”. In 2009, Rao wrote The Gervais Principle, continuing the increasing-cynicism trend. The Principle, named after The Office writer Ricky Gervais, goes:
Rao quickly introduces “Clueless”, “Losers”, and “Sociopaths” as terms of art. He confesses to lifting them from a comic by Hugh MacLeod, and accordingly admits that their connotations don’t quite match the real categories he’s pointing at. Sociopaths aren’t necessarily evil (although they often are, and Rao himself - a self-confessed sociopath - did write another book called Be Slightly Evil: A Playbook For Sociopaths). They are ambitious people who would rather succeed than be liked. Gandhi (as per Rao) was a Sociopath, in that he was able to separate himself from conventional morality and pursue a goal effectively. Examples from The Office include David Wallace and Charles Miner. Clueless people aren’t necessarily stupid. They may be brain surgeons or rocket scientists. But they are fundamentally incapable of grasping the shifting, illegible nature of social reality. They retreat to objective reality - over-performing at their object-level job - and taking the official legible rules really seriously. They can be found carefully studying the Mission Statement, trying to figure out how best to embody its values. Or putting up inspirational posters in the hallways. Or trying to win the hokey competition for Best Office Morale so they can get the first prize pizza party or whatever. Office examples are Michael Scott and Dwight Schrute. Losers aren’t necessarily bad, unhappy, or low-status. They’re the great mass of ordinary people, who don’t qualify for either of the above types. They like friendship, positive emotions, belonging to groups, and having social status - not in the sense of “becoming God-Emperor”, but in the sense of “being well-liked”. They sort of understand social reality, but have instinctively chosen a quiet life over the will to power. Office examples include Stanley Hudson and Phyllis Vance. In Rao’s statement of the Gervais Principle:
If this doesn’t make sense, compare to (as Rao does) the famous quote by Prussian general Kurt von Hammerstein-Equort:
III. This is where the book starts showing its true colors. After stating the Gervais Principle, it switches from a business book to a work of psychoanalysis. (before I follow, a word of warning: in exactly one sentence, buried in the middle of the book, Rao admits that everyone has a little bit of each of Loser, Clueless, and Sociopath in them, and each comes out at different times. He then never returns to this theme again, and treats them as totally separate types. I’m going to follow his lead and make this acknowledgment, but also treat them mostly separately.) Somewhere in your head there is a microphone. It produces a little voice inside of you, whose approval you desperately crave. You would do anything for the voice to like you. Ghosts, mental models, and personified abstract concepts fight each other for a turn at the mike and the right to implicitly control your actions. Who wins? If you answer something like “a vague abstracted shadow of my parents” or “the sum of all my schoolteachers” or “the rules” or “authority”, you’re Clueless. If you answer something like “Mrs. Grundy” or “the Joneses, whom I must keep up with” or “right-thinking Society”, you are, in Rao’s world, a Loser. If you answer “I strangled all of those concepts with my bare hands, then smashed the microphone with a hammer”, you’re a Sociopath. The Gervais Principle goes heavy on dev psych:
That is, development involves progressing from one stage (eg school) to another stage (eg the real world). But if you’re too good at an early stage, you become accustomed to the reward you get from success. Suppose you loved school and did great at it. Then you get invited to participate in the real world, a noticeably non-school-like environment. You try it, and instead of getting praise/reward/validation all the time, you get those things rarely or not at all. If you can, maybe you go back to school (ie get a PhD), a strategy with problems of its own. But if you can’t real-world actually go back to school, instead you might remain permanently stuck at a psychological stage where everything feels like school, where you try to distort your perceptions until your world-model looks vaguely school-like, and where you use your school-based skills and coping mechanisms for everything. The particular example I just gave, about school, is Rao’s explanation for Dwight Schrute:
Rao argues that Michael Scott, the “boss” in the show, is stuck at an even lower level:
I was struck by a line in an appendix, saying this is the same level that Nazi bureaucrats were at. Just for fun, let’s compare the rest of Rao’s profile of Michael with Arendt’s profile of Adolf Eichmann (all quotes taken from my Eichmann In Jerusalem review):
And:
And finally (this time in my voice):
IV. When he gets to the next section, on Losers, Rao mostly forgets the developmental psych. Now this is a book on status economics. Rao’s poetic description:
Being a Loser means clinging to the delusion of being special, while also being fully accepted by your social group (indeed, your specialness only matters instrumentally and insofar as other people appreciate you for it). But these two imperatives are Scylla and Charybdis: insist too hard on actually being special and you’re a narcissist who everyone hates; try too cravenly to seek acceptance, and you’re acknowledging other people are better than you. Rao views Loserdom as a series of conspiracies to manage this paradox. The end solution looks something like "everyone is special in their own way”.
A second, corollary paradox: Groucho Marx joked that he wouldn’t belong to any club that would accept him as a member. But then why do people ever associate in clubs? Suppose you joined a club that was clearly not good enough for you - maybe you’re a famous billionaire and they’re a bunch of losers who watch crappy TV in a basement once a week. Why would you be in this club? But suppose you tried to join a club that was clearly too good for you - you’re a poor person with no social skills, and you apply to the rich billionaires’ country club. Why would they ever accept you? This suggests that people won’t join clubs that are too much higher or lower status than they are. But why would they join clubs that are even slightly higher or lower status? Wouldn’t you expect nobody ever joins anything except in the vanishingly rare case where their status and the club’s status are exactly the same? Rao is trying to make the point that all associations require some level of status illegibility. If you knew status perfectly - if you went around with “Status: 6.8/10” tattooed on your forehead - then you could see a club all of whose members had statuses 6.2 - 6.5, and know that you could do better. So instead, the same social conspiracy that keeps people convinced they have useful talents, also keeps status illegible. This takes the form of everyone teasing each other, creating a constant churn of minor status increases and decrements which is too complicated for anyone to track properly. (Rao says that the single-highest and single-lowest status people in any group can sometimes be legible - creating an observable range for what status people in the group can be, ie “we’re for people between 6/10 and 7/10” - but the middle always has to be illegible, to allow the majority of people to preserve their polite fiction that they’re among the higher-status members of their group.) This section on status economics ends with a digression on jokes. Not as in knock-knock jokes. Jokes where one person makes fun of another, gaining status at their expense. These kinds of jokes are status economics transactions. According to Rao, the minimum viable Loser joke is three people: the joker, the victim, and an audience. The joker makes a joke. The victim has a chance to retort (eg “takes one to know one!”) and the audience decides how to mentally update everyone’s status. Rao uses examples from The Office, but I haven’t seen it, so I was thinking about an episode of Seinfeld:
Rao asks: in what sense did Reilly successfully “score” on George? Suppose George had been a very stupid person, and hadn’t understood that Reilly’s comment was supposed to be teasing/hurtful; he would have been unaffected. Or suppose he had something totally outlandish (“Yes, but there are canyons on Mars”). In contrast, if there had been a third person there (let’s say a love interest who both George and Reilly were pursuing), this pointless narcissistic zero-stakes game becomes relevant: the love interest gets to evaluate the two against each other, and award status to the victor. This isn’t always the wittier of the two. You can also imagine a world where George says “Excuse me, I have an eating disorder, I think it’s incredibly stigmatizing for you to bully me like this.” Then the third person gets to decide whether to treat this as Reilly making a hilarious joke and George being too thin-skinned to take it, or as Reilly saying something offensive and George bravely calling him out. Crucially, if she wants, she can let her decision hinge on whether she liked Reilly or George better to begin with, or whether one or the other would be a better ally in the future - so this is part status-transaction and part status-test. But in the actual Seinfield episode, there is no love interest. George and Reilly are trying to score points on each other, totally unaware that this is meaningless. For Rao, this is a sure sign of Cluelessness - anyone with social skills would realize no status could be gained or lost and the whole game is pointless. So Loser jokes are 3+ people, and Clueless jokes are 2 people. Continuing the pattern, a Sociopath joke must be for one person - the joker amusing himself, totally unconcerned whether anyone else appreciates it. V. Sociopaths aren’t necessarily evil. They’re just . . . unbeholden to anyone else. They might still follow the rules because it advantages them to do it, or because they have personally chosen to follow some moral code they happen to like. But they don’t crave approval from anyone, not even abstract concepts. If the Clueless come from arrested development, and Losers from normal development and its attendant status economics, Sociopaths are formed by a sort of dark enlightenment. They have a moment when they realize nothing is true and everything is permissible. Rao’s poetic side writes:
Both Losers and Clueless are trying to manipulate other people’s impressions of them. Sociopaths are trying to manipulate reality. Reality includes other people’s impressions - if your goal is to become President, in some sense you care what the electorate thinks of you. But it’s an instrumental goal. Sociopaths crave the Presidency (or whatever) and use other people’s good opinions as stepping-stones. Losers and Clueless crave the good opinions directly. Once you stop craving other people’s good opinions, you lose some mental blocks that would normally prevent you from coming up with manipulative strategies. Rao says the most basic Sociopath manuever is “heads I win, tails you lose” - coming up with some way of arranging systems so that they get the credit for good results while avoiding the blame for bad ones. A simple strategy is to come up with a plan and appoint a Clueless pawn as Director Of The Plan. If the plan goes well, it was always your idea and you hand-picked and mentored the person who carried it out. If the plan goes poorly, it was always the director’s idea, you maybe thought it had some promise but he clearly bungled the execution. But this is a weak 101-level version of the maneuver; the real thing involves a bunch of bureaucracies, committees, and total deniability. Rao theorizes that most of the middle layers of companies are giant and powerful machines built by Sociopaths to guide and redirect the flow of blame and credit. Is everyone else against this? Do they view it as duplicity and oppression? Rao says no. Sociopaths aren’t just CEOs. They’re priest-kings, creating meaning for everyone else. The Clueless demand a world of legible rules, legible rewards and punishment, and a legible Authority tracking everyone’s balance. Sociopaths, who create companies, religions, governments, and every other form of authority, help Clueless people live in the legible gamified rank-able worlds their minds crave. I’m less able to follow Rao’s explanation of “Loser spirituality” and how Sociopaths control it. My guess is something like: Losers “worship” positive emotions, belongingness, and “good vibes”, within carefully obfuscated conspiracies of mutual status-blindness. These aren’t really capable of dealing with the real world: a typical fiction is that “we’re all really talented and gave our all on this project”, but in fact the project might be failing. Sociopaths are outside those conspiracies and outside local status competitions, ie your CEO isn’t going to share banter over a glass of beer with you. So they are allowed to (carefully, emotionlessly) communicate/represent/convey reality to the status-maintenance conspiracies in a way where no particular member loses status by admitting reality first. Although in some vague sense the Sociopaths are oppressing and manipulating everyone else, this isn’t how it feels from the inside: both Clueless and Losers are grateful to the Sociopaths for taking the burden of confronting reality off their shoulders. If the Sociopath fails at this, and a Clueless or Loser has to confront reality unmediated, they’ll either have a very bad time but eventually bounce back, or become a Sociopath themselves. VI. So that’s The Gervais Principle. Is any of it true? I don’t find myself or the people I know best falling clearly into any of these archetypes. They’re useful to have around. I can see pieces of all of them. But none are a great match. I can see bits of myself in the Clueless archetype. I like legible systems. I’m the person who did really well on standardized tests, really badly at networking, and ended up in medical school because it was the highest you could go on test scores alone. I’ve occasionally suggested that all politics should be replaced with some kind of system for calculating how much utility every option has, then doing whichever one is best (bonus points if it’s on the blockchain). But I’m bad at listening to authority figures,and quit my last job to start my own company. Also, Clueless people are supposed to be incapable of using language in original ways, and I’m a famous writer. Sociopaths are supposed to fiercely distrust collectivism and come up with their own, usually utilitarian-inspired morality, which I identify with. But I can’t manipulate my way out of a paper bag. Also, a few weeks ago I got in an argument with a clerk over the right amount of change, after double-checking it turned out I was wrong and the clerk was right, and even though this was in an airport and I will definitely never see that clerk again, I felt embarrassed about the interaction for hours, and still feel pretty bad about it. Doesn’t really feel very ubermensch-ish or transcended-the-need-for-other-people’s-good-opinion-y. I have a group of friends, and within that group of friends I’m acutely aware of the things I’m unusually good at vs. bad at, and I worry a lot about whether my strengths qualify me to be a member in good standing. My status within that group is illegible and I prefer that to the alternative. Does that make me a Loser? Who controls the microphone in my head? Whose approval do I crave? When I was younger, I remember pretty vividly that it would be whoever I had a crush on at the time. When I started blogging, it was very clearly my blog audience. But sometimes it gets hijacked by random store clerks. I particularly remember being invited to an event with some big name tech people, fretting about whether they would like me, exerting some willpower to remind myself that I was valid with or without their approval, and then realizing afterwards that what I had actually done was fantasize about how if I wasn’t obviously craving their approval, they would be impressed by my independence and put-togetherness and respect me even more. So fine, I (and the few other people I know well enough to use as examples) don’t naturally fall into any of these categories. Whatever, Rao said (in one sentence) that everyone has multiple types. But then what’s the use of this categorization system? If I invent three random types of people:
…then most people will find that they have some traits of each, but that’s just a natural result of the system being made up and useless. Maybe the problem is I’m using this as a psychological type system, but it’s actually supposed to be a business book after all? The namesake principle claims that overperforming Clueless get promoted to middle management, and underperforming Sociopaths get promoted to the top. This ought to be testable. Suppose we looked at a sales firm, or an investment bank, and correlated first-year sales/profits with promotions. I wouldn’t be surprised to learn that overperformers get promoted to the next level up - after all, the naive ordinary model says you get promoted for good work. Surely most people who underperform their first year won’t get promoted, but the Gervais partisan could say that yes, only a few very special underperformers are real Sociopaths. So maybe a better example would be to look at the top levels of corporations where performance is easily measured, and see how many of the big executives overperformed / underperformed / normalperformed during their first year. I would naively predict the top echelons would be made of former normal-to-over-performers, so if someone found they were in fact underperformers that would be a big update for me in favor of all of this Gervais stuff. I can’t find a dataset that would tell me this, but if any of you are very high up in big corporations, please poll your peers and let me know what they say. Also, I don’t get the impression that most top executives are people who had traumas that caused them to see the unmediated Real and achieve dark enlightenment. Most of them seem to be the kids of other rich people, who did well at school and have some moderate amount of business talent. I’m guessing the average single mother trying to make ends meet as a receptionist has had ten times more unmediated-Real-experiencing than they ever will. I don’t know, maybe I’m using an unsophisticated definition of trauma and the Real here. Finally, it just seems totally wrong to me that the highest-status and lowest-status members of groups/clubs/societies are legible, and everyone in the middle isn’t. I am thinking of some non-formal groups I belong to, and the highest- and lowest- status people are often as confusing as everyone else. The exceptions are formal organizations with presidents or whatever, but even there I couldn’t tell you who the lowest-status person is. VII. That last section might feel harsh, so I want to stress that I liked a lot of things about Gervais Principle. Gervais Principle feels like what psychoanalysis would be like if it weren’t so devoted to making itself incomprehensible. It explained its theories clearly and gave good examples of each. Even though it stuck to really traditional psychoanalytic ideas (the theory of people getting stuck at developmental stages is classic Freud - see eg anal-retentivity, oral fixation, etc) it vastly exceeded the source material in clarity, plausibility, and ability to avoid naming all of its concepts after barely-related bodily orifices. In particular, I feel like I better understand some of the ideas from Sadly, Porn. People’s desire to subject themselves to an order created by sociopaths. Everyone keeping a ledger of status transactions. Terror of acting openly, and how it breeds bureaucracy and excessive layers of management. It’s all in here. Lacan claimed there were three different personality structures: neurotic, psychotic, and pervert. Suggestive, but I can’t squeeze these into matching Rao’s triad. For example, Lacan’s neurotics are defined by being subject to Law, and potentially by wanting to become the object of others’ desires, which sounds Clueless. But Lacan says neurosis is the most developed stage, whereas Rao says Clueless is the least. Likewise, Lacan says psychotics are incapable of using language normally, instead retreating to stock phrases - a suspiciously good match for Rao’s Clueless description. But Lacanian psychotics are most able to act and least dependent on other people’s approval, which is totally the opposite of Rao’s system. Clinical Introduction hints at a rare personality type who has passed beyond neurosis, and is able to have normal healthy self-motivated desires that are not just the desires of others. It doesn’t dwell on this type, because they rarely see psychoanalysts, but it sounds like a good match for Rao’s Sociopaths. That would mean we have to map all three main Lacanian types into Rao’s Clueless and Losers - but I have no idea how to do this faithfully. So I am less impressed by the typology itself than in the book’s ability to ask questions - or, more precisely, to make the reader ask questions. This is its “organizational literacy” - when confronting people or groups, you can ask things like:
Most people have a special place in their heart for the book that first made them understand the idea of status economics. Gervais Principle does a good enough job with this that I’m sure it had a profound effect on some people. For me, that role was already taken by an unusually good college psych textbook, plus Robin Hanson’s blogging as remedial lessons, so I feel less transformed. Still, it never hurts to get reminders. This book made me more aware of approval-seeking and status in my life for a little while. I might try Be Slightly Evil next and see if it enlightens me further. You read Nietzsche in freshman philosophy, and for a few weeks you vaguely feel like you ought to be the ubermensch. But that’s hard, and it’s not really clear why it would even be a good thing, so eventually you forget about it. The Gervais Principle has a similar effect. By the way, Gervais Principle was originally written as a sequence of six free blog posts. It’s good enough and short enough that, if you enjoyed this review, you might as well read the whole thing. You can find it here. You’re a free subscriber to Astral Codex Ten. For the full experience, become a paid subscriber. |
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