Issue#44: Building $1K - $10K MRR Micro SaaS products around Cold Outreach

May 12

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No fluffy content. If your goal is to build a $100m ARR business, this is not the right post. Here I am are NOT going to talk about building the next Facebook or Twitter. If your goal is to make a $1K to $10K MRR, continue reading.

This post will cover one SAAS area and talk about multiple niches in this space. This post also explains how to do tech implementation, do market analysis, how the current players are doing, and ends with a cost analysis to understand the overall cost for 100 users.

OutReachBin: Increase Your Opens, Clicks, & Conversions With Email Warm-Up & Outreach.

ColdEmail: Cold Email As A Service. This service hunts leads and helps you with cold email outreach. Crossed $100K gross volume in less than a year.

GetCyberLeads: Thousands of handpicked companies that just raised millions and are looking to outsource delivered to your inbox every month for your outreach campaigns. Making more than $50K per year.

GodSend: AI-Driven Outbound sales. A new channel to acquire customers for your B2B startup. Profitable and in stealth mode.

SmartWriter: Generate personalized emails and automate your entire outreach process. 40x faster and 6x cheaper than humans. Profitable with more than $1K ARR and made thousands of dollars with one-time LTD deals.

Mailshake: Put your email outreach on autopilot Turn cold prospects into warm leads with automated prospecting outreach via email, social, and phone. Current revenue is more than $2M/year.

Icebreakers: A database of 100+ cold outreach opening line examples that will make your prospects respond to your emails.

Lyne: AI-Powered cold email intro lines. Scale your cold email campaigns without hiring.

SalesBlink: Close more with automated Cold Outreach. Find targeted prospects, launch automated & custom outreach campaigns, get booked - all with SalesBlink.

MailReach: Email warm-up service to stop your email from landing in spam. This email warm-up service raises your email reputation by generating positive and realistic engagement to your emails on autopilot.

ProspectRole: Generate hundreds of LinkedIn role-based prospects with email leads in a clean spreadsheet for outreach campaigns.

Snov: Discover more sales opportunities and fill your cold outreach funnel. Spend less time on finding leads and more on converting them. Estimated revenue is $7M/year.

Woodpecker: Grow your business by delivering better messages Reach out and follow up across channels with an intuitive cold email tool. Estimated revenue is $8M/year.

Lusha: Top sales teams use Lusha to locate accurate B2B contact and company details, shorten their sales discovery and close more deals with cold outreach campaigns. Estimated revenue is $18M/year.

Hunter: Hunter lets you find professional email addresses in seconds and connect with the people that matter for your business. Estimated revenue is $17M/year.

IcyLeads: Icy Leads is a fully-packed cold outreach toolkit that helps you generate lists of hyper-targeted sales leads, send cold email sequences, and book more meetings with your ideal prospects all under one dashboard.

AnyLeads: The leading platform for lead generation. Data enrichment, email finder, local businesses extractor, email scraping, cold email automation, lead scoring - all in one place. Estimated revenue is $2M/year.

Phantombuster: Chain actions and data extraction on the web to generate business leads, marketing audiences, and overall growth. Estimated revenue is $1M/year.

Warmbox: Warm-up your cold email inbox and never land in spam anymore. Reach the inbox of your leads with Warmbox, the warm-up tool that raises your inbox reputation & increases your email deliverability. Estimated revenue is more than $200K/year with about 2000 paying customers.

Expandi: LinkedIn outreach without getting noticed or banned. Expandi is a cloud platform that is designed to make automated outreach safe by using random delays, message frequencies, message limits to make sure it’s not flagged by LinkedIn. Estimated revenue is $5M/year.

Dripify: Supercharge lead generation on LinkedIn. The multifunctional LinkedIn automation tool designed to help sales teams improve LinkedIn prospecting and close more deals — all on complete autopilot.

Lemlist: Personalize cold emails, automate follow-ups, and engage with leads across all channels with Lemlist. Sales automation and cold email software in one tool. Estimated revenue is $8M/year.

Waalaxy: Automated LinkedIn and email cold outreach. Contact your prospects on LinkedIn and Email via automated sequences. No LinkedIn restrictions.
No technical know-how is needed.

LeadConnect: Linkedin Outreach Automation Platform Automate your lead generation efforts with personalized multiple Followups. Sync prospect details to Hubspot automatically with a click.

AeroLeads: Aeroleads helps you to find an email address and build an email list in real-time for your business. Estimated revenue is at $400K per year.

Actionable: Simple software platform for personalized and scalable cold email outreach.

MailRush: Send cold emails while protecting your sender's reputation. A complete suite of prospecting tools, email validation, and automating B2B cold email marketing campaigns

Sendzilla: LinkedIn outreach tool. Sendzilla is a LinkedIn automation platform that sends connection requests/emails to ideal prospects on LinkedIn daily and follows up with them once they connect with you. The estimated MRR is at $30K.

UpLead: UpLead generates clean lists that you can push straight to your favorite outreach tools and CRM. The current revenue is $1M/year.

Klenty: Use Klenty for your Sales Outreach. Send personalized sales emails, automate your followups. Estimated revenue is around $5M/year.

MagicSalesBot: Magic Sales Bot gives you intel on your prospects. The AI writes personalized sales emails based on their socials, industry news, and your target audience.

Negative Nancy says - “I can send thousands of emails from my GSuite subscription or I can just send as many emails as I want from my email server”

Me - Well you can but they would certainly land in spam and would be of no use. Also, GSuite has certain daily limits. You need tools that can warm up your emails and make your emails look legitimate. (See next sections for more info)

Negative Nancy says - “Why not just send as many emails as possible to thousands of prospects?”

Me - This would negatively impact your email scores. Every time someone marks your email as spam, your spam score increases and this would in turn increases the chances of your emails landing into spam. That is why you need cold email tools that can help with targeted outreach with required automation.

Deep-dive & Some niches

Lead generation tools: One of the most important things that any company, whether it's a startup or an established organization, has to do is lead generation. There are all sorts of programs and channels that many companies use to get leads for products and services. Create a Micro SaaS solution around lead generation tools. One of the biggest problems for B2B companies is finding quality leads. This could include a lot of things like scraping for information, scraping specifically from LinkedIn, mapping the data from various sources to update email, phone number, designations, etc. Automate this process and create a high-quality list of leads with verified company designations, emails, and phone numbers. B2B companies love to have high-quality lead lists. UpLead made $8M in sales by providing quality leads. See here - a great Twitter around this about UpLead.
Email Inbox Warmup: For websites that launched newly, there is always a chance that your emails would land in the spam folder. This is because of various reasons. For example, Gmail looks at your domain reputation using DA scores. With low DA scores when you try to send hundreds of emails, Gmail would mark those as spam. Create a tool around this that fixes this problem. WarmupInbox excellently solves this problem by creating a network on inboxes that replies to your email, marks your email as ‘not spam’, and actions like these will eventually make your email legitimate.
LinkedIn outreach: The current LinkedIn Ad platforms charges about $5 - $10 per click for a general audience and the more specifically you target the higher the CPC. It would take thousands of dollars to run LinkedIn Ad campaigns at scale. The other way to reach LinkedIn prospects is by using the ‘direct messaging’ feature on LinkedIn. But this takes time as you need to manually filter people on LinkedIn, send requests and manually type in messages and reach out to people. Automate this process to make cold outreach easier on LinkedIn. This is a big market and needs some kind of ‘safe automation’ process to avoid being blocked by LinkedIn. So, the tool must be intelligent enough to mimic human behavior with random delays. See Expandi and Sendzilla for inspiration in this space. Expandi estimated revenue is $5M/year and Sendzilla estimated MRR is $30K.
Cold emails automation with OpenAI/GPT-3: Create a tool that can write cold emails using AI-based solutions like OpenAI/GPT-3. This is one of the most popular growing niches. You can apply for access to OpenAI/GPT-3 here. The tools should be intelligent enough to reply to the email-based in the email context. Instead of using pre-configured messages, tools like these will use AI and generate a dynamic reply. You can add more context by providing the data about the user from your CRM tool to make the replies more dynamic.
Automated Email Sequence for outreach: Create a tool that automates a sequence of emails to follow up with cold emails. Most of the times people don’t reply due to their priorities and a few follow-ups are required in a typical ‘cold email’ world before you hear back a reply. Automate this process of follow-ups. The tool should send a pre-configured email, wait ‘X’ number of days, if there is no reply, send a follow-up email and then wait for ‘Y’ number days to do another follow-up. Create templates that users can pick and start automation. Make sure customers can customize most of this including the number of days to wait before the next step, the subject text, email content, etc. The tool should detect the email replies too and send notifications to customers once the cold lead is converted to a warm lead so that customers can continue the discussion. You can further automate this and take the automation up to a level where a demo or a meeting gets booked. Once a reply is received, the tool can be configured to send something like ‘Hey, Thank you for your reply. I can answer more questions and take you through a demo. You can book a quick meeting slot at https://demomeeting.xyz.com”. Tools like these are powerful and save a lot of time for cold email outreach.
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