The Daily Carnage - Content to the Face

This week's recap is about the sights and sounds (maybe even smells) of branding. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

created by carney, a dynamic digital agency

May 13, 2022

View in Web Browser

Do Ya Know?

(psst –– the answer to today’s trivia Q can be found down below)

What’s in the Unilever logo?

a. Plants

b. Smiles

c. Tools

d. Animals

Clear response

Top Posts of the Week

 

What We Learned

Monday: For the most part, people make emotional purchases over informed purchases. So you gotta cater to their emotions. Stevens & Tate made a blog post that gives real examples and tips so you can see how brands use emotional advertising.

Tuesday: Sometimes hearing is believing. Sonic branding can be an iconic and memorable type of branding. The masters over at Audio Content Labs wrote an article for the science being how consumers relate to audio and how to create your own audio identity with sonic branding.

Wednesday: Landing pages have so many variables that influence sales, so you make have to do more than one A/B test. KlientBoost gave 11 testing ideas for landing pages so you can start your own strategic multivariate tests.

Thursday: Brands who can engage all five of the senses (smell, taste, touch, sight, and sound) are bound to stand out from the competition. Forbes wrote about ways to brand across all 5 senses with multisensory marketing examples.

Join the Conversation

Bren asked, “When you see a position that’s full-time and fully remote, is the expectation that the hours are flexible?”

Laura shared, “Dear Zuck,

Stop. Just stop.

Signed,

A Tired Social Media Manager”

 

Hannah wrote, “Are having headshots in email signatures cheesy or not?? Help my team decide….half of our team thinks it’s cringey and too ‘salesy’ and the other half thinks it adds a personal touch. Whats your view?”

Tiffany posted, “Currently having a creative block 😓 Can anyone please share any tips/tricks they’ve found useful in nonprofit marketing? Specifically for an animal shelter 🐶😺”

JOIN THE GROUP

Pineapple Mojito

We need a little tropical zing in our lives this week

Ingredients

  • 3 1-inch chunks fresh pineapple
  • 5-6 mint leaves
  • 1/2 tsp sugar
  • 1/4 oz simple syrup
  • 3/4 oz lime juice
  • 1 oz Pineapple Rum
  • 1 oz White rum
  • Soda water

Steps

  1. In a glass, muddle pineapple chunks, mint leaves, sugar, and simple syrup.
  2. Fill the glass with ice, then pour in the lime juice and rums.
  3. Stir to combine, then top with a splash of soda water.
  4. Garnish with a lime wedge, sprig of mint and a few pineapple fronds.

Recipe by Modern Tiki


Your Time to Shine ✨

Sponsorsed spots in The Daily Carnage is your chance to show an audience of marketers and brands your best stuff.

Tools, tactics, tips, case studies, what do you got? We love sharing fresh things with our readers to keep them the sharpest marketers int he room.

Don’t know what would fit your piece of content best? Hit us up! We’re flexible.

LET'S TALK

1960, Band-Aid by Johnson & Johnson

What’s in the Unilever logo?

Plants? Things? Critters? The answer is all of the above! Unilever makes A LOT of products and their logo is supposed to represent the different industries they are in while also supporting sustainable living.

Here’s a breakdown of all the little logo elements.

REFER A FRIEND

Earn swag by referring your friends to the best dang marketing newsletter on the planet.

0

REFERRALS


We’re more than a newsletter.

We live, eat, sleep and breathe digital marketing.

Let's partner up!

Copyright © 2022 Carney, All rights reserved.
You are receiving this email because you opted in at Carney.co

Our mailing address is:
Carney
1130 South Braddock Avenue,
Suite 200
Pittsburgh, PA 15218

Add us to your address book


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Older messages

A 10 Outta 10 Landing

Thursday, May 12, 2022

Making splits look easy! Landing page tests don't have to feel like gymnastics. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Eyes, Ears, Mouth, Nose 👂 👁 👄 👁 👂

Thursday, May 12, 2022

Get all senses aboard your brand train. Plus a resource for hiring! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Heard 👂

Tuesday, May 10, 2022

Listen to the latest on sonic branding (and make some sound waves of your own). ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

In the Feels

Monday, May 9, 2022

The influence of emotions in marketing and a tool to help the influence of influencer marketing. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Content with Your Content?

Friday, May 6, 2022

This is what it sounds like when doves cry and content needs help. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A crash course in responsible addressable media

Monday, May 23, 2022

The future of addressable media is still being decided as the third-party cookie nears its end. Many of the proposed solutions by internet gatekeepers risk falling short when it comes to efficiency,

[EcomCrew Premium] Last chance to sign up for Premium

Monday, May 23, 2022

Registration closes in Hey Reader, Just dropping by to remind you that tonight is your last chance to join EcomCrew Premium for the quarter. We want to make sure all our members get way more than their

50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]

Monday, May 23, 2022

Ready to take video marketing to the next level? Check out this exclusive data to learn what's trending from a survey of over 500 marketers. HubSpot Marketing Blog May 23, 2022 50 Video Marketing

Is TikTok the Best ToF Channel in 2022?

Monday, May 23, 2022

View in browser Prelo Prospecting Solutions for Entrepreneurs Not just for Gen Z dancing videos... TikTok is a powerhouse for any brand to looking to grow awareness. Why TikTok is a Game Changing ToF

Nick Saban, Jimbo Fisher and 'Airing Grievances'

Monday, May 23, 2022

Saban and Fisher brought attention to themselves instead of their programs in what were ultimately two displays of selfish leadership. May 23, 2022 | Read Online Nick Saban, Jimbo Fisher and '

Dynamic Dynamite💥

Monday, May 23, 2022

A recap on dynamic content strategies and a tool to get it done. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront

Monday, May 23, 2022

With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. May 23, 2022 With Disney+, Disney is looking to set a new high-water mark for ad

Offer Them A Deal

Monday, May 23, 2022

Time to review your consulting offerings. Pragmatic Consulting Club Pragmatic Consulting Club Offer Them A Deal By Danilo Kreimer – 23 May 2022 – View online → The reason why people choose to hire your

May 23: Catena considers breakup

Monday, May 23, 2022

Catena Media strategic review, Sportradar analyst reaction, Startup Focus - Fliff, the shares week +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Podcasting is growing faster than the internet 

Monday, May 23, 2022

In less than 4 years, 3m+ podcasts have launched on Spotify – which is ~43x the titles on Netflix, Disney+, and Apple TV+ combined. In less than 4 years, 3m+ podcasts have launched on Spotify – which