The Daily Carnage - Content to the Face

This week's recap is about the sights and sounds (maybe even smells) of branding. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

created by carney, a dynamic digital agency

May 13, 2022

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Do Ya Know?

(psst –– the answer to today’s trivia Q can be found down below)

What’s in the Unilever logo?

a. Plants

b. Smiles

c. Tools

d. Animals

Clear response

Top Posts of the Week

 

What We Learned

Monday: For the most part, people make emotional purchases over informed purchases. So you gotta cater to their emotions. Stevens & Tate made a blog post that gives real examples and tips so you can see how brands use emotional advertising.

Tuesday: Sometimes hearing is believing. Sonic branding can be an iconic and memorable type of branding. The masters over at Audio Content Labs wrote an article for the science being how consumers relate to audio and how to create your own audio identity with sonic branding.

Wednesday: Landing pages have so many variables that influence sales, so you make have to do more than one A/B test. KlientBoost gave 11 testing ideas for landing pages so you can start your own strategic multivariate tests.

Thursday: Brands who can engage all five of the senses (smell, taste, touch, sight, and sound) are bound to stand out from the competition. Forbes wrote about ways to brand across all 5 senses with multisensory marketing examples.

Join the Conversation

Bren asked, “When you see a position that’s full-time and fully remote, is the expectation that the hours are flexible?”

Laura shared, “Dear Zuck,

Stop. Just stop.

Signed,

A Tired Social Media Manager”

 

Hannah wrote, “Are having headshots in email signatures cheesy or not?? Help my team decide….half of our team thinks it’s cringey and too ‘salesy’ and the other half thinks it adds a personal touch. Whats your view?”

Tiffany posted, “Currently having a creative block 😓 Can anyone please share any tips/tricks they’ve found useful in nonprofit marketing? Specifically for an animal shelter 🐶😺”

JOIN THE GROUP

Pineapple Mojito

We need a little tropical zing in our lives this week

Ingredients

  • 3 1-inch chunks fresh pineapple
  • 5-6 mint leaves
  • 1/2 tsp sugar
  • 1/4 oz simple syrup
  • 3/4 oz lime juice
  • 1 oz Pineapple Rum
  • 1 oz White rum
  • Soda water

Steps

  1. In a glass, muddle pineapple chunks, mint leaves, sugar, and simple syrup.
  2. Fill the glass with ice, then pour in the lime juice and rums.
  3. Stir to combine, then top with a splash of soda water.
  4. Garnish with a lime wedge, sprig of mint and a few pineapple fronds.

Recipe by Modern Tiki


Your Time to Shine ✨

Sponsorsed spots in The Daily Carnage is your chance to show an audience of marketers and brands your best stuff.

Tools, tactics, tips, case studies, what do you got? We love sharing fresh things with our readers to keep them the sharpest marketers int he room.

Don’t know what would fit your piece of content best? Hit us up! We’re flexible.

LET'S TALK

1960, Band-Aid by Johnson & Johnson

What’s in the Unilever logo?

Plants? Things? Critters? The answer is all of the above! Unilever makes A LOT of products and their logo is supposed to represent the different industries they are in while also supporting sustainable living.

Here’s a breakdown of all the little logo elements.

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Older messages

A 10 Outta 10 Landing

Thursday, May 12, 2022

Making splits look easy! Landing page tests don't have to feel like gymnastics. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Eyes, Ears, Mouth, Nose 👂 👁 👄 👁 👂

Thursday, May 12, 2022

Get all senses aboard your brand train. Plus a resource for hiring! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Heard 👂

Tuesday, May 10, 2022

Listen to the latest on sonic branding (and make some sound waves of your own). ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

In the Feels

Monday, May 9, 2022

The influence of emotions in marketing and a tool to help the influence of influencer marketing. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Content with Your Content?

Friday, May 6, 2022

This is what it sounds like when doves cry and content needs help. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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