Why people don't convert, don't follow your onboarding process, don't use your features correctly and drop off?

There is a big chance that they just don't get you.
How about 1 simple trick that will help you become 6 times more clear!

This trick was uncovered during research conducted in 1994 by the Railway Technical Research Institute.
A group of workers was asked to complete a simple task. They made 2.38 errors per 100 actions.
But when their ask was enforced by calling out loud what to do and pointing, their error rate dropped by over 6 times!

Do you use the Calling-and-Pointing principle in your app, on your landing page, and during the onboarding process?

Source: www.japantimes.co.jp


Cheers,
Charlie Patel ;)



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