Sprout Social - The Sprout Social Index has arrived

Hi there,

We don’t have to tell you that social is no longer optional for businesses. The social space is maturing every day and we’re constantly sifting through new use cases, strategies and “next big things” to determine how we can make the greatest impact.

Luckily, you don’t have to go it alone. In our ninth annual Sprout Social Index™ report, we surveyed over 1,000 US consumers and 500 US social marketers to understand how transformations in social media are affecting the ones creating brand content and the ones who can’t get enough of it.

This year’s report breaks down:

•

Shifts in consumer expectations around social content and platform usage

•

New challenges social faces as it evolves into a strategic business function

•

How marketers’ big bets on the future align with consumer desires

We didn’t stop with the US. We also surveyed over 1000 British and Irish consumers and marketers to parse out trends specific to the UK and Ireland.

Ready to dive in? Get your copy of the Sprout Social Index™ today so you can start building your social strategy for tomorrow.