May 18 - J.C. Penney names new marketing chief | Gap opens Roblox shop

J.C. Penney taps new marketing chief

John Aylward takes the job next month, in the midst of the struggling department store's latest attempt to reset.

Gap sets up shop in Roblox to boost teen inclusion, self-expression

Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

Digital customer experience: ActionIQ in focus

Best Buy just launched a $200 home pick-up recycling program. Is it necessary?

For consumers looking to avoid e-waste, retailers are filling a gap left by manufacturers.

Retailers pledge to address racial profiling, unfair treatment of store customers

Several companies and brands are joining Sephora and the nonprofit Open to All in acknowledging bias and pledging concrete steps to combat it.

Crate and Barrel names SVP of the metaverse

Looking to unify growth across its brands, the home goods retailer also promoted two other executives to new roles.

Continuing apparel push, Wilson debuts performance tennis collection

Tennis apparel has been a priority since the company launched its Wilson Sportswear unit last year and is the "main growth vehicle" of that business.

Target to award $25M in paid media to diverse brands

While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

Bark taps former Nike, Weight Watchers exec as chief marketing officer

Cindy Gustafson will be responsible for leading the online pet retailer's brand direction and driving growth.

Kim Kardashian’s Skims Casts Rosalía as It Attempts to Expand Globally

Mattress Firm wants listeners to rest easy with new podcast as audio medium climbs

How the onesie became social media's go-to athleisure outfit

Inside the world of Squishmallows, where influencers and resellers profit off the plush toys' popularity while fighting criticism from devoted collectors

Colour Cosmetics Make a Bold Comeback