Social Media Today - Six steps to effective retail testing


The Importance of Comprehensive Retail Testing


With approximately 25% to 30% of new retail initiatives failing, brand leaders need to invest upfront time and money in consistent, reliable and scalable testing. As the retail landscape grows increasingly competitive, a properly executed test can mean the difference between long-term success and major business setbacks.

This playbook outlines a six-step testing process that will guide retailers to make smarter business decisions that drive success. Highlights include:

  • Defining test segments and parameters
  • Ways to reduce human bias
  • How to best analyze the results for maximum impact

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