Social Media Today - Six steps to effective retail testing

The Importance of Comprehensive Retail Testing

With approximately 25% to 30% of new retail initiatives failing, brand leaders need to invest upfront time and money in consistent, reliable and scalable testing. As the retail landscape grows increasingly competitive, a properly executed test can mean the difference between long-term success and major business setbacks.

This playbook outlines a six-step testing process that will guide retailers to make smarter business decisions that drive success. Highlights include:

• Defining test segments and parameters
• Ways to reduce human bias
• How to best analyze the results for maximum impact