Electric Speed - [Electric Speed] The death convo game

Digital tools and resources for creative people
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Electric Speed from Jane Friedman
A note from Jane

How much is a book worth?

For the book’s author, the worth may well be incalculable.

A commercial publisher, though, can and does make a calculation of worth.

About 10 years into my corporate career, I acquired and published a book that had become not just a failure but a loss leader. For reasons too complicated to explain here, the book’s entire print run had to be destroyed and we stopped selling the book. Quite naturally, the author sought a reversion of rights. Since my company had no further interest in the book (we knew when to cut our losses), this seemed like an easy request to grant.

But my boss was adamant: unless the contract necessitated immediate reversion (and it didnt), the author would have to return the advance to get the rights back. "You don’t give away a sack of sugar for free," she said.

I was speechless. This book had no further value to us and I found it spiteful not to release it. In fact, I knew we’d lose the relationship with the author if we held onto our "sack of sugar." But my boss did not value the author relationship as I did. She argued that if someone else saw value in that book, then they should pay for that value.

Not long after, I walked away from corporate publishing into nonprofit literary publishing. There, the sack of sugar we tightly held onto was our image. Publishing opportunities with us were scarce and often went to those who could bolster our reputation. Such things help with fundraising and institutional support.

When you take away the money motivation for publishing, it doesn’t automatically make the operation more ethical. Rather, it creates a new system of calculation. I was able to play the corporate publishing game for 12 years. For all its flaws, I found it straightforward, with rules I understood. The nonprofit literary game? I could only handle it for 2 years.
Jane

P.S. The most popular blog post at my site this month:
How to Turn Writing Envy Into Writing Success

P.P.S. There is more to this newsletter. Keep scrolling!

ISSUE SPONSOR
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Sponsorships help support Electric Speed.

 
Jane’s Electric Speed List
Here are some of the latest things I’ve discovered. (I am not paid to mention any of these resources; there are no affiliate links.)
How to make your social media posts accessible
In the last issue of Electric Speed, I mentioned a couple sites that generate custom fonts for your social media posts. A couple readers reached out to me to warn that special font use can create accessibility issues. To learn how to make your social media posts accessible, take a look at Accessible Social—and be careful about using those funky fonts and formatting.
Learn how social media distorts reality (and what you can do about it)
Since we’re on the topic of social media, allow me to slip in this useful resource from The Center for Humane Technology. Have you ever noticed how social media is more successful when it amplifies emotionally charged, moralizing content? This interferes with shared understanding and problem solving. Learn how to fight social media distortion.
You can now create an appointment calendar in Google Calendars (premium feature)
Google Calendar is finally offering its own, built-in appointment scheduling feature. This competes, in part, with third-party tools such as Acuity Scheduling and Calendly. Whether this option is better for you will depend on the features you’re looking for and what you’re willing to pay.

To see the premium feature, go to your Google Calendar and click Create. You’ll see "Appointment Schedule" as an option. It costs $7.99 per month if you’re not already on a Google Workspace plan.
Make death less of a taboo subject
One of my favorite Alan Watts lectures is on the topic of death. He says, "We live in a culture where it has been rubbed into us in every conceivable way that to die is a terrible thing. And that is a tremendous disease from which our culture, in particular, suffers."

The Death Convo Game offers daily questions on the subject of death with friends and family. As Watts says, death is one of the great events of life. Don’t turn away from it. (The game is available for free through June 14.)
 
Amazon Ads for Beginners with Nicholas Erik. $49 webinar. Wednesday, June 1, 2022. 1 p.m. to 2:30 p.m. Eastern.
NEXT ONLINE CLASS
June 1: Amazon Ads for Beginners with Nicholas Erik
With hundreds of books coming out every day, most authors know the feeling of pressing publish and then seeing…absolutely nothing happen. So how do you get people to notice your book? Amazon Ads are one of the fastest ways to make your book visible to an interested audience. This class will cover the fundamentals of the ad platform—metrics, ad types, targeting—with an actual step-by-step demonstration of how you can get your first ad up and running in less than 30 minutes.
Your turn: writing-related podcasts
In the last issue, I asked you to tell me about your favorite writing-related podcasts, and I received a boatload of responses. These three shows were by far the most popular:

  • Writing Excuses (only 15 minutes long!)
  • The Creative Penn
  • The Sh*t No One Tells You About Writing

Next question: Tell me about a book that changed your mind about something, in 50 words or less. Hit reply to this message, or share on the Discord server for Electric Speed subscribers.
 
Free resources featuring Jane
Upcoming online classes
More than 20,000 people read Electric Speed


"At electric speed, all forms are pushed to the limits of their potential."
—Marshall McLuhan
Jane Friedman
Created by Jane Friedman
I report on the publishing industry and help authors understand the business of writing.

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If you’re into peanut sauciness, here is a great weeknight dinner.
 
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