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Download The Modern Marketer’s Guide to Omnichannel Marketing Now

 

 
Hi Reader,

Today’s connected consumers expect memorable customer experiences. Response rate data indicates that consistent interactions across multiple channels are the new baseline for all marketers. In  The Modern Marketer’s Guide to Omnichannel Marketing by Lob, you will learn how to align all digital and physical touchpoints in the customer journey.

Lob, the leading direct mail automation platform, is transforming direct mail into intelligent mail, allowing companies to improve acquisition, ROI, and customer lifetime value.

This guide will break down modern omnichannel marketing execution fundamentals while offering data-driven best practices for your marketing strategy.

A few key takeaways:
  • Omnichannel customers purchase 2.5x more frequently, spend 13% more, and provide a 30% higher lifetime value.
  • Digital channels have a 1-2% average response rate but can show a 27% response rate when combined with an offline channel like direct mail.
  • An omnichannel approach works best when every channel has the same workflow to unite design, customization, scheduling, and sending in a single stack.
 
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