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I wanted to create something that would resonate with my future newsletter readers. Something they'd consume, and then enjoy the reset of my newsletter content going forward.
And getting them used to seeing “Dylan @ Growth Currency⚡” in their inboxes wasn’t going to hurt, either.
Mostly—I wanted to create a lead magnet that would align seamlessly with my newsletter content. After all, the whole point of creating a lead magnet is to acquire a new subscriber. If your lead magnet isn’t relevant to your content, you’re doing everyone a disservice.
Here's the quick overview:
STEP 1: Created the Notion Doc (where the course content was built) STEP 2: Created the Email Sequence (in ConvertKit) STEP 3: Created the Landing Page (in ConvertKit) STEP 4: Created the Automation (including Tags & Triggers — in ConvertKit) STEP 5: Scheduled the Tweet & Auto-DM feature (in Hypefury)
So here’s how I did it.
STEP 1: Created the Notion Doc
I needed a place to gather all of my thoughts, ideas, resources.
So I used Notion. Any other word processor would’ve worked. But I just like Notion.
In the Notion doc, I outlined all of my sections for the course. I set up headings for each section and added a few bullet points.
A glimpse at the final product in Notion.
Once all headings and bullet points were added, I began filling in more details.
Notice I didn’t write out the whole course from start to finish? Writing it that way can feel overwhelming, tedious, and never-ending.
TIP: Starting with a quick outline helps you gain the momentum needed to complete a project like a 5-day email course.
After I finished the Notion doc, I hopped into my ConvertKit account and created a new Email Sequence (you need a paid account in ConvertKit to do this; here’s my affiliate link if you want to sign up and support me).
This was a relatively quick step: I added the Intro email plus the working titles for the 5 email sections of the course.
Since I had the email course written out in Notion, I easily copy and pasted it into the email sequence and made the necessary formatting tweaks.
STEP 3: Created the Landing Page
Next, I created the landing page in ConvertKit. I picked their Oxford template. I kept it simple with a few brand modifications — and I think it worked!
My landing page converted at over 50%!
A (almost) live look at the landing page stats.
I added the title of the email course as the headline, included some body copy, and a ‘Get the Course’ form & button.
IMPORTANT:this was a double opt-in form.
Meaning — the subscriber has to check their email and actually confirm their subscription before entering the sequence. Doing this may keep your subscriber rate a little lower, but it will keep your open rates and click rates (the important engagement metrics) much higher.
It might also keep the spam bots away 🙌
STEP 4: Created the Automation (including Tags & Triggers)
With the sequence and landing page complete, I whipped up a ConvertKit email automation.
I love automation. This was fun.
This was also my first time using automations in ConvertKit. And it was really easy.
I set up two automations:
(1) one for my existing subscribers taking the course who clicked in my email launch
(2) one for new subscribers who signed up from the landing page
Overview of both automations in ConvertKit.
The main difference between these two automations is simple. The new subscribers get the opt-in email to confirm — plus they get a ‘New 1KS Subscriber’ tag.
My existing subscribers clicked a link to get the course. Doing so tagged them with the ‘Existing 1KS Subscriber’ tag.
Rationale for 2 automations: I didn’t want to confuse new subscribers going through the 5-day email sequence with a regular edition of my newsletter. Ideally, they go through the entire course and THEN start receiving the weekly. But… I’m still trying to figure that out (help, ConvertKit!)
It was the right thing to do in theory, but I’m struggling to implement in practice.
STEP 5: Scheduled the Tweet & Auto-DM feature in Hypefury
Since Twitter is where the bulk of my audience hangs out, I decided to promote the course with a single tweet — and did so using Hypefury (affiliate).
Then I used Hypefury’s Auto-DM feature (available with their Pro plan) to automatically send a DM to anyone who replied to that tweet with a zap (⚡) emoji.
Some considerations here:
The user has to have their DM’s “open” to get the auto DM
This feature times out after one week — meaning if someone replies to that tweet 8 days later, they won’t get the automated DM.
You can also set the Auto-DM feature to Retweets, meaning only people who retweet the original tweet get the DM.
Once the tweet was published, I shared it with a few friends and DM chat groups I’m in to increase engagement and reach (thank you, friends!)
Learn how to start curating your own weekly newsletter from someone who's been doing it for over 5 years! In this FREE course, Jessica will share with you:
→ Why she chose a curated newsletter → What an issue looks like
→ Her process and tools → Stats + growth
→ Ways to monetize
→ Lessons learned along the way
Friday Digest had 7k subscribers and a 45% open rate at the time of this post. That's with only one year of posting. So the first lesson being "Starting a newsletter is easy. Growing it is hard" had me wondering how they overcame growth challenges to hit those numbers in 52 weeks.
It sucks when your subject line gets cut off in the inbox. Worst part? You've optimized it for Gmail in the browser—but forgot about the phone browser. Dan's calculator will show you exactly where your subject lines and preheader text will get cut off in various applications and email clients.
Hey , This is a special edition of Growth Currency⚡. I'll only take seconds of your time by sharing with you the only newsletter I open 6 days a week. Why? Because I always get at least one of
Hey , — It's the last day! You made it. It's Day 5 of the 1KS Roadmap! Today we're going to cover one of — if not — the most effective ways to get your newsletter to 1K Subscribers—and
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