📈  Grow product-led company extremely quickly

🚀  Find out why Product-Led Growth (PLG) as a go-to-market strategy is more popular than ever before.

PLG companies have the opportunity to grow extremely quickly with extreme efficiency–but what does “good” look like for a PLG business?

But finding success with a product-led model is growing increasingly difficult. How can early stage founders stand out? 

We partnered with OpenView on their 2022 Product Benchmarks Report. This year, the report surveyed nearly 500 product leaders and segmented respondents into four product experience categories. 

Here are some takeaways: 

📣  Product-led companies, especially those with a freemium model, are 2x more likely to grow revenue 100% year over year as compared to sales-led models. 

📣  Nearly ⅓ of PLG freemium businesses reach out to every single user–but standout PLG companies only reach out to 14% of signups on average. 

📣  The first go-to-market hire at a PLG business can make a MAJOR impact on conversion rates. 

Get the full report and learn how to build a business-driven by product growth: https://openview.vc/3GF4A0t