Morning Brew - ☕️ Meet Brew Review

And Sunday gets a makeover...
Advertisement

Together with

Athletic Greens
June 12, 2022 | View Online | Sign Up | Shop

Francis Scialabba

IN THIS ISSUE

Influencers resist the doom of climate change

Christina Tosi shakes it off

Crypto gets chilly

 

EDITOR'S NOTE

 

Welcome to the first edition of Brew Review, our new Sunday newsletter. ICYMI, Morning Brew has been doing original longform stories for the last few months and that work will form the core of the Brew Review. But it’s not all serious—hopefully, we’ll retain the humor and warmth that Neal, Matty, Jamie, and Max produce Monday through Saturday.

We’ve added “This or That?” It’s where we ask some of our favorite people to pick a side on contentious debates like, “Hot Coffee or Iced Coffee?” (It might get ugly.) We’re also launching Questionnaire, where people we respect and admire indulge us by answering our silly questions. We’re absolutely thrilled that Milk Bar’s Christina Tosi was the first to fill out Brew’s Questionnaire. And don’t worry, we’ve still got you covered on the news front: Every week we’ll be breaking down a major news story. First up, we’ll explain whether or not crypto winter is coming. Hopefully it’s a bit more coherent than the last season of Game of Thrones. (C’mon, they did Dany dirty.)

We hope you enjoy reading it as much as we enjoyed making it.


Stassa Edwards, Amanda Hoover, Ashwin Rodrigues, Sherry Qin

 

WHAT'S IT GONNA BE?

 
 

THE BIG READ

 

These influencers are living trash-free in a garbage world

Kennedy Hammond is giving a tour of her “zero waste bathroom.” She shows off tablets of toothpaste stored in a small jar, a bamboo toothbrush, an even smaller refillable bottle of locally made face serum, and bamboo-sourced toilet paper. There isn’t a single plastic bottle in sight. Instead, shampoo and conditioner have been pressed into neat bars and rest on a wood plank in her shower. “I never put liners in my trash can,” Hammond says, “because there’s nothing ever in there.”

Hammond’s tour is on TikTok, where she shares her zero waste lifestyle with her 256,000 followers. The 24 year old from Visalia, California, says being zero waste means a home is at least 90% free from trash, like the kind of single-use plastic containers that shampoo is normally sold in. But her lifestyle goes beyond reusables in the bathroom. She doesn’t waste food and she composts her scraps; she also upcycles as much as she can (spaghetti sauce jars become drinking cups). The garbage typically produced in kitchens, bathrooms, and laundry rooms doesn’t exist in Hammond’s house, and that’s by design.

“People who aren’t familiar with something are going to obviously say it’s hard,” Hammond said, referring to the labor and commitment zero waste living requires. “Everybody can be zero waste. It’s whether or not you try or you want to try.” Zero waste influencers like Hammond are growing in number on TikTok and Instagram. Their aesthetic is ubiquitous—part minimalism, part DIY—and their tone is stunningly positive for a topic as dire as the apocalyptic climate crisis. The zero waste influencers’ sunny attitude and clean minimalism make the lifestyle more desirable to their followers. It contrasts starkly with the realities of climate change, particularly as headlines warn of the impending doom of global warming.

These influencers offer a solution to climate anxiety; namely, a sense of control while living on a planet that increasingly feels like it’s teetering on the brink of disaster. That can feel positive and powerful in contrast to the grim reality of climate change. One hundred companies, including top offenders ​​ExxonMobil, Shell, BP, and Chevron, have created more than 70% of the planet’s greenhouse gas emissions: Individuals can do very little to stop that mass pollution, but something like an empty wastebasket can feel like a tangible solution.

The women who spoke to Morning Brew about their zero waste lifestyles—and the influencers are overwhelmingly women—described feeling an awakening to the waste around them, seeing clearly the plastic film on packaged food or wrapped around produce. They reject the Amazonification of the world, where everything ships quickly in disposable plastic and cardboard, in favor of a mindful lifestyle. They might make some household supplies, but they also shop in specialized marketplaces for solutions to help protect the planet, like leggings made from recycled water bottles and bamboo utensils. Building a lifestyle around shunning waste is laborious, but it’s work that helps them to feel empowered, even if they’re merely individuals trying to keep systemic catastrophe at bay.

Read more about zero wasters and everything they’re doing to shrink their footprint.

 
Athletic Greens
 

THE SHORT READ

 

Is crypto winter coming? (And what is that?)

nullGame of Thrones/HBO

This isn’t a Game of Thrones thing. This is about a different alternate reality that quickly became a lucrative franchise: the crypto world. “Crypto winter” refers to an extended period of downtrending crypto prices, or when you see a bunch of guys in Hawaiian shirts in Miami who look sad, kind of like they just lost a ton of money. But has crypto winter actually come? Bitcoin is down more than half of its value from an all-time high of over $68,000, ethereum is down even further, and the overall crash accounts for about $1 trillion of lost value. Zooming out to the global view, the World Bank warned that most countries are on the path toward a recession. Whether crypto winter is coming or not, there are some concerning indications from crypto VCs, crypto companies, and regulators that factor into the unseasonable forecast.

Citing recession fears, tech companies—including major players in crypto—have announced record layoffs. Gemini plans to lop off roughly 10% of its workers and Coinbase extended its hiring freeze and rescinded job offers, including some that had already been accepted. Crypto companies across the world are trimming their workforces, not only in anticipation of recession but also possibly due to less crypto trading volume. Andreessen Horowitz’s inaugural State of Crypto report warned that the industry may be headed toward winter, given the “recent market downturn.” Around the same time, the firm announced a massive $4.5 billion fund that could take advantage of discounted pricing, kind of like buying board shorts at TJ Maxx in December, assuming that summer will come.

The crypto winter was preceded by the crash of the algorithmic stablecoin terra and its partner token, luna. The stablecoin was promised to be a “safe and happy” way to make a 20% yield (the SEC is looking into this claim), as long as the coin stayed pegged to the dollar. But it didn’t and in May it crashed, wiping out about $40 billion of value from the crypto market. The steadfast Do Kwon, co-founder and CEO of Terraform Labs, the company behind terra, wasn’t deterred. At the end of May, Kwon launched Luna 2.0, and that one crashed by more than 70% in its first week.

American regulators found the luna-cy (sorry) somewhat interesting, and began asking themselves how stablecoins should be regulated. On June 7, the Senate introduced the Responsible Financial Innovation Act, a highly anticipated bill meant to create a regulatory framework for digital assets. Introduced by Democrat Kirsten Gillibrand and Republican Cynthia Lummis—two senators who recently suggested that workers look to bitcoin as a retirement savings vehicle—the bill is seen as “pro-cryptocurrency,” since it classifies most digital assets as commodities instead of securities. This distinction puts the majority of crypto under the purview of the Commodity Futures Trading Commission (CFTC) instead of the SEC. Compared to the SEC, the CFTC has a smaller budget, with $365 million proposed vs. $2.15 billion proposed for FY2023.

Though the bill is seen as favorable for the crypto industry, it introduces more oversight to stablecoins and altcoins, suggesting a more permanent winter for something like the Let’s Go Brandon coin, currently trading at $0. The crypto market isn’t old enough to buy a beer, so there isn’t a lot of historical data to extrapolate from. Whether we’re in the middle of a crypto winter or not, it’s definitely feeling a little chilly.

 

Q&A

 

nullnullK C Bailey/Netflix

Christina Tosi, founder of Milk Bar and host of Bake Squad, is known for her unexpectedly delicious recipes, like her famous cereal milk soft serve. She’s built her bakery empire over the past decade, earning a few James Beard Awards in the process. In her new book, Dessert Can Save the World: Stories, Secrets, and Recipes for a Stubbornly Joyful Existence, she shares both recipes and personal stories about baking’s ability to create connection and harness love.

Whats the best advice you ever received?

Less advice, more of a reminder my mom sent in a care package last week that I keep going back to: Chasing your dreams is not for the faint of heart. Other Greta (mom) advice classics include “don’t let the ankle biters get you down” and if you’re smiling bright enough, no one will notice the size of your feet.” (We have awkwardly large feet and are self-conscious about it!)

What’s the most embarrassing song you’ll publicly admit to liking?

“Shake it Off.” Love T. Swift. Love the song. Resistance is futile. We all need a dance break, especially one to shake the stuff off.

What fictional person do you wish were real?

Ted Lasso. Optimism is the coolest thing; we need more real life human examples of it.

What real person do you wish were fictional?

All the meanies out there.

How would you explain TikTok to your great-grandparents?

Oh. Wow. I’m not sure I even know how to explain TikTok for myself other than it’s where I go when I want to feel old in theory but young at heart when watching tandem dances and laughing in awe.

What always makes you laugh?

Watching Butter (the dog) buck like a bronco after I give her a bath.

If you were given a billboard in Times Square, what would you put on it?

SHOW UP AND MEAN IT.

 
Lincoln Financial
 

BREW'S BEST

 

Just click it

  1. Break out the popcorn: It’s the season of summer blockbusters. Not sure what to watch? Sidekick’s got you. [Sidekick]
  2. The beauty brand Korres is tapping into the zero waste zeitgeist with its second recycling lab. Customers can bring in containers from any brand and Korres will repurpose them into a gift with purchase. [Retail Brew]
  3. Creator Katie Gatti breaks down how she turned her side hustle into big money. [Money with Katie]
  4. A year ago, Google promised to double the size of its AI ethics team, but former team members say the tech giant hasn’t fulfilled its promise. [Emerging Tech Brew]

Life insurance = mortgage protection: A life insurance policy that matches the length and value of your mortgage could actually help loved ones keep your home if something happens to you. Find your lowest price today with Policygenius.* 

*This is sponsored advertising content.

 

THE END

 
 

✳︎ A Note From Lincoln Financial

Disclaimer: Lincoln Financial is the marketing name for Lincoln National Corporation and affiliates. Copyright 2022 

LCN-4709609-042622

         

Written by Stassa Edwards, Amanda Hoover, Ashwin Rodrigues, and Sherry Qin

Was this email forwarded to you? Sign up here

WANT MORE BREW?

Industry news, with a sense of humor →

  • HR Brew: analysis of the employee-employer relationship
  • IT Brew: moving business forward; innovation analysis for the CTO, CIO & every IT pro in-between

Tips for smarter living →

Podcasts → Business Casual, Founder's Journal, Imposters, and The Money with Katie Show

YouTube

Accelerate Your Career with our Courses →

ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2022 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Key phrases

Older messages

☕️ No more burping contests

Saturday, June 11, 2022

The US drops Covid testing rules for intl. air passengers... June 11, 2022 View Online | Sign Up | Shop Morning Brew TOGETHER WITH Caliber Good morning. Hope you've got an exciting Saturday lined

Introducing FUTURE SOCIAL by Jack Appleby 📲

Friday, June 10, 2022

Best-in-class social media commentary by marketers, for marketers 📢 📢 Attention all Marketers: Jack Appleby joins Marketing Brew ☕️ to launch Future Social Newsletter Best-in-class social media

☕️ Bar none

Friday, June 10, 2022

How Kind is balancing growth and innovation amid supply-chain woes. June 10, 2022 Retail Brew TOGETHER WITH Recharge Hello, hello. Summer has arrived—and with it comes a can't-miss retail industry

☕️ Wanderlust

Friday, June 10, 2022

Wanderlust June 10, 2022 Marketing Brew TOGETHER WITH Impact It's Friday. And apparently, it's been 15 years since Jennifer Garner became the face of Neutrogena? To mark the occasion, the

☕ Electric laggards

Friday, June 10, 2022

Why it's so hard to electrify heady-duty vehicles. June 10, 2022 Emerging Tech Brew TOGETHER WITH Vanta Happy Friday. In an attempt to assuage concerns about fake accounts on its platform, Twitter

Reader | Google Play Developer Newsletter | Google Play Integrity API, Android 13 Beta 1, @GooglePlayBiz

Thursday, April 28, 2022

What's new in Android and Google Play View as webpage Google Play April 2022 Google Play Integrity API link Launching Google Play Integrity API to everyone GOOGLE PLAY INTEGRITY API Use the new API

April 28 - Facebook User Growth Back on Track, Revenue Declines in Q1

Thursday, April 28, 2022

YouTube Shorts Now Up to 30 Billion Daily Views, Ads in Shorts Now in Testing; LinkedIn Publishes New Guide on How to Make Best Use of its Lead Gen Form Ads; Google Will Now Enable Users to Request

Mid-Week Heat Check 🔥

Wednesday, October 20, 2021

Dodgers & Astros Bounce Back in LCS Series. Bucks Raise Banner. Curry's Triple-Double. And More... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Web Tools #427 - JS Utilities, Jamstack/CMS's, VS Code

Thursday, September 23, 2021

Web Tools Weekly WEB VERSION Issue #427 • September 23, 2021 Advertisement Free Guide: The Evolution of JavaScript Tooling Frameworks and libraries have been created to ease the burden of writing

[ALERT] - Pelosi Made It Political…

Saturday, June 25, 2022

Here's What Happened Please read orunsubscribe here Conservative News [ALERT] - Pelosi Made It Political… And Biden Lets Them? Here's What Happened >>> Learn more about RevenueStripe..

Weekender: LinkedIn Adds New Event Engagement Options, Simplified 'Repost' Process

Saturday, June 25, 2022

June​ 25,​ 2022 Sign up | Forward Social Media Today's studioID BROUGHT TO YOU BY — Social Media Today's studioID Top 5 Influencer Marketing Questions With 93% of marketers now using influencer

Podcast: Amazon’s new robots, and the future of work

Saturday, June 25, 2022

Seattle startup aims to destroy 'forever chemicals' | Tech Moves ADVERTISEMENT GeekWire SPONSOR MESSAGE: GeekWire's Rooftop BBQ + Sounders Day returns on Tuesday, August 2nd: Register today

Eyebrow Queen

Saturday, June 25, 2022

Let us send you more picks like this, please, And we'll keep those fine eyebrows raising. Eyebrow Queen By Sylvia Bishop – 25 Jun 2022 – View online → A Brief History Of Women's Eyebrows In Art

Closing the 'boyfriend loophole'

Saturday, June 25, 2022

+ Octavia Butler's vision for humanity ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

YOU LOVE TO SEE IT: A President Takes On Climate Change (Open To Everyone)

Saturday, June 25, 2022

Also, LA elects its first abolitionist city councilor, Apple workers win a historic labor victory, and Massachusetts residents will vote on a millionaire tax. YOU LOVE TO SEE IT: A President Takes On

Take control of your media content

Saturday, June 25, 2022

If DAM is on your radar – or if you're creating a ton of media content – the Forrester Digital Asset Management Cookbook has answers. logo Forrester-cookbook-email-header-2.png More companies are

Checkout.com - "Buy Now Pay Later is a serious contender to revolving credit."

Saturday, June 25, 2022

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Hammer Falls

Saturday, June 25, 2022

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer Weekend Reader Required Reading for Political Compulsives 1. The End of Abortion As We Knew

☕ Overturned

Saturday, June 25, 2022

SCOTUS eliminates the constitutional right to an abortion... June 25, 2022 View Online | Sign Up | Shop Morning Brew TOGETHER WITH Arculus Good morning. Yesterday was not a typical news day, and so