Weekender: Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages

 
 

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June 17 - AB InBev ends Super Bowl ad monopoly | Walmart, Roku seek to enhance shoppable streaming ads

Friday, June 17, 2022

Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'; Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages; Spotify teams with IAS

June 15 - Axe builds Fortnite island with streamer | Consumers seek humor from brands

Friday, June 17, 2022

Consumers are looking for humor but brands aren't delivering, survey says; Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement; How Netflix's potential acquisition of

June 16 - Stella Artois embraces at home dining | Kantar's BrandZ report puts Apple back on top

Friday, June 17, 2022

Kantar: Apple on track to hit $1T brand valuation while Amazon falls; Ruffles teams with NBA star Jayson Tatum for sneaker collaboration; Victoria's Secret's Happy Nation brand launches Roblox

June 14 - Ad industry's surprising resilience | L’Oréal's Garnier doubles down on esports

Tuesday, June 14, 2022

L'Oréal's Garnier doubles down on esports with Team Vitality; Chobani launches intergalactic oat milk race on Roblox; Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under

June 13 - Toyota drives carbon from digital ads | Sour Patch Kids brings flavor to Twitch streamers

Monday, June 13, 2022

Sour Patch Kids taps Twitch streamers for flavor competition; Edgewell debuts Gen Z-focused skincare brand, Fieldtrip; Apple's iOS 16 offers mixed blessings for marketers View online | Signup |

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