🔍 Optimize Your Landing Page w/o Creating A Landing Page

Happy Thursday, Marketeers :)

It's Alex.

Sorry, this one is coming to you a little late. My parents are in town and well, family comes first. It's been a blast but still had to get this bad boy out there.

Today, we're covering how to use your ads' click-through rate to optimize your conversion rate.

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If you’ve ever tried optimizing your landing page - you know it takes a lot of traffic and a lot of money.

Because for the data to speak, the traffic must flow.

So, here’s how to optimize your landing pages without creating a landing page.

We’re going to use Facebook Ads to test our:

• Headlines
• Subheadlines

And then use the winning creative to optimize our landing page.

WTF?

Because we can put our ads in front of a significant amount of people (aka impressions) and measure its success before making a decision.

Here’s what to do and how to do it:

During this test, only one metric matters: Click-Through Rate.

This tells us what is valuable and what resonates.

We’re going to create three different ads.

In this example, I'm going to use Grind Basketball for this case study.

As a basketball fan, this is one of my favorite products.

So, use this table to guide your headlines and subheadlines:

Here’s what the ads would look like:

After 4-7 days, you’ll pick the top Headline Formula and Sub-Headline Formula.

You’ll take the winning formula and scale it by creating one more version of it.

And let it run for 2-3 more days.

After 2-3 days, pick the clear winner because that’s what you’ll use for your landing page.

Example:

Let's say version B is the clear winner -- now we go to our landing page.

This next step is simple.

Take your winning copy and replicate it on your landing page.

Example:

Bullet points to make it simple:

• Use Facebook ads to optimize your landing page
• Use these Facebook ads to pick the valuable copy
• Create three different ads with three different headline and sub-headline formulas
• After 4-7 days picking the winning headline and sub-headline formula and scale it
• Create one more ad with the scaled headline and sub-headline
• After 2-3 days determine the winning copy
• Apply the winning copy to your landing page