Bustle - Everybody Say Thank You Chief Keef

• Jun. 24, 2022

Amplifying Our Voices

Your ear to the ground — Tap in!

Mic

10 Years Ago, Chief Keef Launched Drill Music Into The Mainstream

We made it to Friday, besties, so, as a treat, we’ve got some some fun things for you as we round out Black Music Month: interpreting “Break My Soul” with some help from Big Freedia, the only Drake review you need to read, R&B up-and-comer Marzz on coming out as a casual affair, and of course, the rise of Chief Keef from someone who was there.

Like many young millennials, Chief Keef featured heavily on the soundtrack to my late teens and early twenties — sometimes party playlists and driving around with friends, other times playing “I Don’t Like” (the original and the remix) on repeat at 2 AM to jolt myself awake while writing a college essay due hours later. What a time!

As Andrew Barber writes, “Something about Chief Keef’s explosion was different. He was bubbling below the surface and finally boiled over thanks to a viral video. No big industry cosign, no PR push, no angel investor, no mainstream press, and no major label. Keef wasn’t pursuing radio or television. He and his crew posted their videos directly to YouTube, Facebook, and Twitter. It didn’t appear they even cared about chasing the industry — the industry had to chase them.”

Fashion & Beauty

• The Zoe Report

I’m Tired Of Being Held Hostage By My Natural Hair — And I’m Not Alone

Lots of other Black women feel this way, too.

• Bustle

Kimberly Jenkins Wants To Decolonize The Fashion Industry

“Real power comes when someone speaks up and says ‘We need to change the system.’”

• Input

Behold The Stunningly Long-Nailed Women of TikTok

The platform’s talonistas attract ASMR fans and nail fetishists — and lots of haters who think they’re “gross.”

• The Zoe Report

Shontay Lundy Powers Into Her Work Week With Positive Affirmations

And a few sneaky Sunday emails.

The Zoe Report

How Black Creatives Are Pushing Preppy Style Forward

Polos and tennis skirts enter a new era.

Entertainment

• Bustle

Big Freedia Reveals The Real Meaning Of Beyoncé’s “Break My Soul”

• W Magazine

Imani Lewis Sinks Her Teeth Into First Kill

• Mic

Honestly, Nevermind Is The Best Record Drake Has Ever Made

• Nylon

Marzz On Coming Out: "Put Yourself First And Be Selfish"

Before You (Let) Go

•	The Union-Wade World Tour Has Officially Begun
•	Artist Adrienne Elise Tarver Is Using Tarot Cards To Manifest A Hopeful Future
•	Richie Shazam Is Building A Trans Utopia

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Bustle - Everybody Say Thank You Chief Keef

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