Bustle - Everybody Say Thank You Chief Keef

• Jun. 24, 2022

Amplifying Our Voices

Your ear to the ground — Tap in!

Mic

10 Years Ago, Chief Keef Launched Drill Music Into The Mainstream

We made it to Friday, besties, so, as a treat, we’ve got some some fun things for you as we round out Black Music Month: interpreting “Break My Soul” with some help from Big Freedia, the only Drake review you need to read, R&B up-and-comer Marzz on coming out as a casual affair, and of course, the rise of Chief Keef from someone who was there.

Like many young millennials, Chief Keef featured heavily on the soundtrack to my late teens and early twenties — sometimes party playlists and driving around with friends, other times playing “I Don’t Like” (the original and the remix) on repeat at 2 AM to jolt myself awake while writing a college essay due hours later. What a time!

As Andrew Barber writes, “Something about Chief Keef’s explosion was different. He was bubbling below the surface and finally boiled over thanks to a viral video. No big industry cosign, no PR push, no angel investor, no mainstream press, and no major label. Keef wasn’t pursuing radio or television. He and his crew posted their videos directly to YouTube, Facebook, and Twitter. It didn’t appear they even cared about chasing the industry — the industry had to chase them.”

Fashion & Beauty

• The Zoe Report

I’m Tired Of Being Held Hostage By My Natural Hair — And I’m Not Alone

Lots of other Black women feel this way, too.

• Bustle

Kimberly Jenkins Wants To Decolonize The Fashion Industry

“Real power comes when someone speaks up and says ‘We need to change the system.’”

• Input

Behold The Stunningly Long-Nailed Women of TikTok

The platform’s talonistas attract ASMR fans and nail fetishists — and lots of haters who think they’re “gross.”

• The Zoe Report

Shontay Lundy Powers Into Her Work Week With Positive Affirmations

And a few sneaky Sunday emails.

The Zoe Report

How Black Creatives Are Pushing Preppy Style Forward

Polos and tennis skirts enter a new era.

Entertainment

• Bustle

Big Freedia Reveals The Real Meaning Of Beyoncé’s “Break My Soul”

• W Magazine

Imani Lewis Sinks Her Teeth Into First Kill

• Mic

Honestly, Nevermind Is The Best Record Drake Has Ever Made

• Nylon

Marzz On Coming Out: "Put Yourself First And Be Selfish"

Before You (Let) Go

•	The Union-Wade World Tour Has Officially Begun
•	Artist Adrienne Elise Tarver Is Using Tarot Cards To Manifest A Hopeful Future
•	Richie Shazam Is Building A Trans Utopia

You're receiving this email because you signed up to receive communications from BDG Media. If you believe this has been sent to you in error, please safely unsubscribe.

315 Park Ave. South, New York, NY 10010

Copyright 2022 BDG Media, Inc. All rights reserved.

View in browser

W Magazine Imani Lewis Artist Adrienne Elise Tarver The UnionWade World Tour many young millennials Stunningly LongNailed Women sneaky Sunday emails The Zoe Report other Black women Bustle Kimberly Jenkins Best Record Drake Black Music Month big industry cosign Bustle Big Freedia The Fashion Industry

Bustle - Everybody Say Thank You Chief Keef

Key phrases

Older messages

Why You Should Skip The Soak At Your Next Pedicure

Kim K's New Bob Proves It's The Summer Of Short Hair

It's Time To Start Planning Your Next Move

How To Nail Summer's Sultriest Makeup Trend

This Movie Is Like A Feel-Good 'Breaking Bad'

You Might Also Like

8 Advanced Google Docs Features You Should Be Using

Sabrina Carpenter Stuns In Red-Hot Lace Minidress

Seeking Salvation From Postpartum Anxiety

Perfect For Mother's Day – The Betty Crocker Bundle!

TikTok critic Keith Lee is reviewing his hometown dining scene

What Cut Editors Wore to the Office, Fisherman Sandals, and More

5-Bullet Friday — 101 Tips for a Better Life, When Haters Are The Best Marketers, Cause for Celebration, and More

I only want the ghost to like it

New and Old #159

Like a snail on a cactus