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This is GC⚡ #74 — your secret weapon for newsletter growth ⚔️

A special welcome to the 58 newest members of the Growth Currency⚡ newsletter community!

Thank you for giving me space in you inbox. 🙏

Did someone forward you this newsletter? Subscribe here »​
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[GC Editorial]​
Should you write a "paid" newsletter?

Just because you can charge for your newsletter—does it mean you should?

It feels like every day I wake up…

— check my email —

and another newsletter publishing platform is offering paid newsletter options.

It has literally never been easier to charge for your newsletter content.

But should you?

Starting a paid newsletter or pivoting to one is tempting for a number of reasons…

• recurring revenue
• no dealing with advertisers
• recurring revenue
• scalability
• recurring revenue

All that — AND did I mention the recurring revenue?

Any way you slice it, charging people for your content is a tempting proposition.

But is it the right choice for you?

​Read the rest »​
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​
Your Growth Currency ⚡ This Week

"Knowledge is the currency of growth."

Carefully curated resources to help you: Start + Grow + Improve + Monetize your newsletter

Let’s get into it!

​

START

⚡ Most social profiles aren't very good. Here's how to fix yours by Justin Welsh

Your newsletter won't grow if the social profile you're using to promote it sucks. Justin has over 315k followers on two social platforms: LinkdedIn & Twitter—so check out his 4-step checklist to get your newsletter started (and growing) on the right foot.

Justin's 4 Steps to Fix Your Profile (see article for stellar examples):

1. Banner image to achieve an outcome
2. Headshot to evoke a specific type of emotion
3. Tagline to clearly state what you do and who you help
4. Show off your deeper expertise through pinned Tweet & featured section

(via Idea Economy)

​

​

GROW

⚡ I stole 10 newsletter growth tips by Alex Llull

Last year Alex focused on growing his Twitter audience—and he did. Now he's focused on growing his email list. Which means we should all be watching what he's doing 👀

Here are a few tips I'm digging (and stealing)...

1. The Teaser
2. Let people know you are sending then traffic
3. Do things that don’t scale

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​

IMPROVE

⚡ How to Write Subheadings that Hook (and Re-hook) Your Readers by Pamela Wilson (via Copyblogger)

I recently wrote about how to get people to actually read your work. This piece by Pamela is a masterful (yet completely unaffiliated) follow-up to that article.

Pamela gives you some stellar subheading advice:

(via Tim Stodz newsletter)

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​

MONETIZE

⚡ How To Use A Newsletter To Sell Products by Josh Spector

Josh has sold over $100,000 worth of his own products through my his free newsletter. 'Nuff said.

[#Cross-promo partner]​
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📢 Attention marketers, consultants, and entrepreneurs!

Growth Marketing Weekly is the only newsletter you'll need to open to know what's working in the world of growth marketing.

Get the most important marketing news, tools, and insights from expert Nicholas Scalice's in his weekly newsletter that makes marketing actually enjoyable.

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Thanks for making it to the end—I try and save some gold for this space. But this week is a little different...

So I don't get political in my newsletter. Hell, I don't even get political on Twitter—and that's what's kept that platform alive for the last 10 years!

But what happened with Roe v. Wade being overturned by the US Supreme Court last week has my head still spinning.

Yes, it's a sensitive issue. And I may lose some followers for speaking out. But I don't care.

I'm stunned a country as "progressive" as the United States is regressing in their human rights standards this badly, and this easily.

I don't live in the USA, but it doesn't matter. This isn't a national issue. This is a human rights issue.

My friend Anthony bravely wrote about their feelings about this in their newsletter last week and shared a link to donate. If you feel compelled as I do, please consider donating as well.

More links for donation, via Mother.ly: ​
→ Planned Parenthood​
→ We Testify​
→ Keep our Clinics​

🙏

​

How would you rate this edition?​
⚡⚡⚡⚡⚡ Electrifying!​
⚡⚡⚡ A decent jolt.​
⚡ Just static...

Hit reply and let me know why — I answer every one :) Or DM me on Twitter!

​

And in case you missed it, here are last week's TWO most popular links:

#1: How I curate a profitable newsletter—in 3 simple steps by Dylan Redekop
#2: How we’ve added 4000+ subscribers in the last 9 weeks by Katelyn Bourgoin [🧵]
​

​
Other Growth Currency⚡ Resources:
​
→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers​
→ The Ultimate Creator Database of Awesomeness​
→ How To Start, Grow, and Optimize a Substack Newsletter​
→ Advertise in this newsletter​

Peace and platonic love,

Dylan

​Twitter | Medium | Instagram | TikTok​