The DO Lectures - Working longer does not work.

Hi ,

As founders, company of ones and business owners, this is our truth…

5 days a week, we are all in with our businesses.

2 days a week, we are all in with our family and friends.

BUT.

There are ZERO DAYS left for you and me.

Not one.

Nada.

Zilch.

This is the road to BURNOUT.

The days are long.

But the years are short.

And right now, our knee-jerk reaction to an economy that is getting tougher is to double down on effort.

In short, longer hours.

All roads lead to burnout.

Arrival time unknown, but destination all too clear.

My moment of change.

I was having a rare hour on the deck at home, just for me.

I was listening to yet another podcast.

Then I just had this weird feeling that my head was full.

I couldn’t cram any more knowledge in.

I took my air pods out and stopped the podcast.

That was a turning point.

I realised in that moment I didn’t need more knowledge; I needed more clarity on the knowledge I ALREADY had.

I phoned Mike Coulter.

I told him I thought we should re-think how we work.

He told me that he had quietly begun taking Mondays just for him.

He is always one step ahead.

He made me realise what I was MISSING. And that was the head space to let all my knowledge settle.

So I could have ideas, my best ideas…

THAT WAS IT…

I began taking Thursdays for myself.

And they soon become the day where I was having my best thinking.

Even though I was not thinking at all because I was doing farm chores.

For example:

I had been trying to solve something for 12 months.

And. Then. Bolt. Out. Of. The. Blue.

I had this idea. A really good one.

I put it down to beginner’s luck.

But as I kept a log, I could see a pattern emerge before my eyes.

My best ideas were when I was not working in the business.

I was in the garden.

I was doing farm chores.

The further I got from the laptop, the clearer my thinking was getting.

But that wasn’t even the best bit.

Thursday became my day.

My safe harbour.

I felt like a weight lifted.

I had not had such clear thinking in years about my business.

I felt like I was winning again.

And the ideas just kept coming. And the fun came back in me. 

MY THURSDAY MEETING WAS NOW TOO IMPORTANT TO CANCEL.

Even in the few short months, it had become my most important practice.

Don’t get me wrong.

Busy is a tough, sly, and cunning opponent.

And it will try and guilt you into stopping this.

Don’t give in.

Have one day for you.

Your business needs you to be at your best.

Not your most tired and stressed.

THE BUSY HEAD vs THE THINKING HEAD.

In tough economies, the automatic reaction is to work longer, work harder.

It is understandable.

And we have all done it.

But in tough times, it is clear thinkers who win. They work less and get better results.

Because better ideas will have a bigger impact on your business than how many hours you work.

And right now, you have enough knowledge.

Decade after decade of non-stop beautiful leaning.

But what you need now more than anything is space to get... clarity.

EMBRACE THE COUNTER-INTUITIVE.

Having a day ‘FOR YOU’ will feel odd at first.

You will feel lazy.

You will feel guilty.

You will be tempted to get right back on the treadmill of the 5-day week.

Because BUSY is tough opponent.

But, know this, busy is a form of laziness.

It wants you to do the easy things that don’t make much difference to your business, like working longer.

It doesn’t want you to do hard things like THINKING.

Thinking is hard.

But a good idea can materially change your business in a moment of inspiration.

A great idea will take you from struggle to thrive in a single second.

WHY THE MISSING LESSON IS IMPORTANT FOR YOU.

"DOING NOTHING IS THE HARDEST THING FOR FOUNDERS TO DO."

When I gave my head a day of nothing, it got clear.

And suddenly, I was coming up with connections that it couldn’t see before.

I realised this was the MISSING LESSON that Mike and I had been on a quest for.

And we wanted to help you with this simple course because we know it will take a leap of faith to leave the 5-day week.

Even though right now it is not currently working for you, it will almost certainly take you to BURNOUT, and along the way it will make you tired and grumpy.

And despite knowing all that, it will still be hard to leave…

This is why we are launching this today.

FALLOW FRIDAY FRAMEWORK.

1.        No phones.

2.        No computers.

3.        No interruptions.

4.        Do something that takes your mind off business.

5.        Doesn’t have to be on a Friday.

6.        You choose how you take your mind off things.

‘Be the master of Dopamine. Or the slave to your distractions.’

This is a digital-free day.

I called it ‘Fallow Friday’ even though mine was on a Thursday. And Mike’s was on a Monday.

The practice can happen on any day. 

(But most people will do a Friday as it fits with the end of the week.)

It is ONE DAY for you. To let all that knowledge settle.

That is why we have done this ‘MISSING LESSON’.

The resistance to trying this will be HUGE for some founders, even with a crazy low price.

Staying on the treadmill just feels more right.

WE ARE HERE TO SHOW YOU HOW.

This simple course, only 6 short films, will give you the science of why it is proven to work.

It will walk you through how to design your week, so you stick to it,

And it will help you get rid of that ‘BUSY HEAD’ once and for all.

This is the time for your best ideas, not your most hours.

Clear thinkers win.

We have priced it at a crazy low price, so please read on.

Best from the West,

David Hieatt

Co-founder.

P.S. The Missing Lesson is on sale until Friday July 1st at 11:59pm BST. It's only £26.

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