Social Media Today - 3 key shifts in influencer marketing

3 Key Shifts in the Future of Influencer Marketing

Influencer marketing is becoming both more powerful and more sophisticated. With social media platforms evolving and new faces emerging every day to educate, entertain, and engage audiences, savvy marketers are finding smarter ways to tap into influencers’ potential.

In this survey report, take a closer look at the future of influencer marketing, including these three key shifts:

• The fast growth of social commerce
• Using data tracking and influencer attribution to better measure ROI
• How short-form video will lead the competition