Platformer - Elon bails on Twitter
Open in browser It was always coming to this, and now it’s here: Elon Musk is seeking to back out on his deal to buy Twitter, and the case is headed to court. Today let’s talk about how we got here, what’s likely to happen next, and what employees are saying. On April 25, after acquiring a bunch of Twitter stock, joining the board, and quitting the board, Elon Musk announced he was acquiring the company. He offered $54.20 a share, a price that some analysts derided as low, but the company’s famously weak board accepted the deal almost immediately. No other buyers had come forward with an offer, the board noted, and company leadership had no clear plan to get the company’s stock to the price Musk was willing to pay. Within just a few weeks, the conventional wisdom — that Musk had underpaid, and that the board had been feckless — was stood on its head. Tech stocks crashed, and suddenly Musk’s $44 billion offer looked like a massive overpayment. He intended to borrow massively against his Tesla stock to complete the deal, but Tesla stock fell precipitously along with the rest of the market. And so Musk had a dilemma. He had signed a legally binding agreement to buy the company, but the purchase now looked worse with every passing day. Forget buyer’s remorse — this was buyer’s mortification. I’ve sometimes compared Twitter to the Bluth Company from Arrested Development, and Musk had awoken up as its GOB, quietly repeating to himself: I’ve made a huge mistake. And so he resolved to get out of the deal. He would not invest a lot of energy in coming up with a plausible pretext. The same reason he gave for wanting to buy Twitter — that, in his estimation, it was full of bots and spam — could suddenly be repurposed into his reason for not wanting to buy Twitter. But Elon Musk is not the first person to regret buying a company before the deal could close, and merger agreements are designed to be difficult to weasel out of. And it turned out that the deal he signed made no provision for him to abandon it because there are bots on Twitter. So his lawyers developed a new strategy: they would ask Twitter for endless information about bots and spam, and use any hesitation on Twitter’s part as a pretext to argue that the company hadn’t met its obligations and thus void the deal. Matt Levine explained the scheme on June 6:
The scheme went according to plan. Musk asked for an ever-increasing amount of data from Twitter, according to the regulatory filing his legal team made today seeking to terminate the merger agreement. Some requests were honored, some weren’t. Sometimes, Twitter gave him the data he wanted, but not in exactly the way he asked for it, or more slowly than he would have liked. Sometimes he asked Twitter for data that it reports publicly each quarter to the Securities and Exchange Commission. Mind you, none of this bot data is material to Twitter’s business. Musk hasn’t offered a shred of evidence that Twitter has under-counted its bots, or made even a minimal case that the state of bots on the platform is correlated to the value of the company. The point of this filing is not really to make that case — the point is to bury Twitter in paperwork, exasperating the company at every turn with ever more absurd requests, confident in the knowledge that no other buyer is on the horizon to rescue it. Any corporate value that gets destroyed along the way merely helps Musk in his bid to acquire the company at the steepest possible discount. And make no mistake: Musk’s game of chicken with the Twitter board is destroying billions of dollars in value. Twitter stock, which traded around $73 last summer, was down to $36 today, and some analysts expect it could fall to $25 next week. More importantly, the chaos is driving many longtime Twitter employees to leave. “It's so sad to see so many talented people quit. And there's many more to come,” one longtime employee who quit recently told me on Friday. “Everyone's circumstances are different, and interviewing takes time. But a lot of the people I know were at least passively looking.” The employee put much of the blame on top Twitter executives, including CEO Parag Agrawal, who stand to receive huge paydays if the deal goes through... Keep reading with a 7-day free trialSubscribe to Platformer to keep reading this post and get 7 days of free access to the full post archives. A subscription gets you:
|
Older messages
Why social networks won't stop pushing NFTs
Friday, July 8, 2022
Crypto crashed just as Twitter, Meta and Reddit rolled out NFT avatars. Now what? PLUS: Elon keeps weaseling
TikTok's data dilemma
Thursday, July 7, 2022
How do you protect user privacy in a country with no privacy standards?
When Elon met Twitter
Friday, June 17, 2022
Musk says he has big plans for the company. Employees wonder how he'll achieve them
How DALL-E could power a creative revolution
Friday, June 10, 2022
Thoughts on my first week with OpenAI's amazing text-to-image AI tool
Sheryl Sandberg calls it quits
Thursday, June 2, 2022
She was Silicon Valley's most famous COO. Did she stay too long?
You Might Also Like
🗞 What's New: Here's why you should be watching startup movies
Saturday, January 11, 2025
Also: A false YouTube strike and a PR nightmare ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
🚀 Relativity Valuation Plummets
Saturday, January 11, 2025
Plus Ligado Networks bankruptcy, United Airlines accelerated Starlink timeline, Q1 earnings, and more! The latest space investing news and updates. View this email in your browser The Space Scoop Week
⏰ 48 hours left - the #1 reason an ecommerce venture fails
Friday, January 10, 2025
Don't risk your time and money—learn how to find and test winning products. Hi Friend , Less than 48 hours left—so please pay attention. Here's a hard truth: 90% of ecommerce stores fail. Not
Meta just killed its diversity, equity and inclusion program
Friday, January 10, 2025
What employees are saying about the company's embrace of MAGA ideology —and what Meta is telling them not to say Platformer Platformer Meta just killed its diversity, equity and inclusion program
quitters day
Friday, January 10, 2025
Read time: 51 sec. You gave up already, didn't you? I'm not trying to be ad*ck 😆 It's just a fact: today is National Quitter's Day. The day 80% of people give up on their New Year's
🌟 Social Media Trends, AI Tools, and Expert Marketing Tutorials!🚀
Friday, January 10, 2025
Discover the latest on social media trends for 2025, Google's evolving ad campaigns, and YouTube's 3-minute Shorts. Plus, explore AI-driven tools like TopView 2.0 and Fenado AI, alongside must-
We found the best time to post on Instagram
Friday, January 10, 2025
Plus, Creator Camp is back! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10words: Top picks from this week
Friday, January 10, 2025
Today's projects: CareerCode.it • Lesson Bud • NorthPoll • Webtwizz • FineVoice • Converti • Seller Terminal • HabitStack • Ariglad • OutSkill • edesy.in • Grow My Small Business AI 10words
Issue #134: Building $1K-$10K MRR Micro SaaS Products: RAG-as-a-Service, AI Voice Agent for Appointments, Employee…
Friday, January 10, 2025
Build Profitable SaaS products!! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Expect-AI-tions — The Bootstrapped Founder 369
Friday, January 10, 2025
Expectations around AI tooling are changing, and software founders will be the first to either provide what people want — or perish. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏