D2C Pulse - You like it clean, they like it dirty💩
Hello 👋 The rain gods got the brief wrong this year. Incessant rains in some region and minimal rains in Delhi. Nevertheless, the D2C is still super hot (that’s the way we like it). A ton of new launches by brands and the funding train is chugging well. What’s sizzling hot? 🔥🎒Elevate the joy of travelMokobara, popular for its extremely stylish and functional travel & carry bags raised $6.5 Mn in a funding round led by Saama Capital and Sauce VC. Style factor was a given owing to Mokobara’s collab with London-based Design Studio Morrama & its investor Deepika Padukone. While the organised luggage sector is still dominated by the likes of American Tourister, Wildcraft, and VIP, the contemporary players are slowly budding.
💩You like it clean, they like it dirtyNo matter the kind of stain or the kind of surface, Clensta claims to have a way out for you! It offers a host of cleaning solutions ranging from car shampoo, instant stain remover, pigeon repellant to vegetable cleaner. It has raised ₹30 Mn as debt from impact investors Caspian. The brand started off with a unique proposition of waterless cleaning products and has moved to a wider catalogue with innovative and sustainable products in both the home care and personal care segment.
👩A messy aff-hairFounded in 2021, Neem Ayu offers a holistic wellness proposition for your hair. It tackles 2 of the biggest hair troubles people face today - anti-dandruff and hair fall, with a combination of Ayurvedic oil, shampoo, and capsules. This very young start-up grabbed the attention of Indian Cricketer Smriti Mandhana, who has invested an undisclosed sum in it.
🔥🔥Even Hotter Updates
Brands that caught our eyes 👀😌Treasure Trove of SukoonOn a recent visit to a waste-positive and sustainable cafe in Delhi called Greenr, we spotted Sukoon. It makes personal care products like lotions, handwash, and home candles with 100% natural ingredients - the scent will surely transpose you into some royal palace garden or a Hawaiian beach. Get an olfactory-gasm with their exciting range! ☕Moolah that WoolahYet another product to give Sukoon to your nose and your taste buds (with Tea)- Woolah offers TrueDips that is nothing like you have ever experienced - It is the World’s First Bagless Tea, which is in the shape of a tablet. Hence, it locks in the most authentic and exotic Assam tea flavours you have ever tasted! Just pop one in the cup and enjoy. Their Par-Tea includes Black and green Tulsi tea and Assam tea. Trend of the week: Portables 🤏Pandemic reaffirmed the concept of digital nomads - people are always on the move and want utilities that are easy to pack up and go when the next destination calls. This ‘on the move’ culture is driving demand for mini appliances. Here are a few of our interesting portable finds: Reads and Recommendations 📚
PS: Amazon.com claims that 2022 edition was “the biggest Prime Day event in Amazon’s history”, selling over 300 Mn items during the two-day event. Event AnnouncementKalaari Capital is organizing Consumer Collective - a window into the future of India's consumer brands. The summit has an incredible line-up of discussions with founders of Mamaearth, Rebel Foods, Wow Skin Science, & more, and workshops by leading execs from Swift, Klub and Meta to help founders navigate the challenges of building digital-first brands. Tune in virtually to Consumer Collective (Date: Wednesday, 20th July; Time: 4 PM-7.30 PM) 🚀 using this registration link here! Confirm your spot now! That’s all for this week! Byeee! Stay tuned for more insights about the D2C ecosystem in India. Liked this week’s issue? Share some love. Click the ❤️ below. If you liked this post from GlobalBees D2C Pulse, why not share it? |
Older messages
💲Turning passion into paychecks💲
Monday, July 11, 2022
Artisanal bakers, sustainable luggage market, and Cool-tronics!
Screw it! Just DIY🛠️
Monday, July 4, 2022
Lenskart gets bigger, ONDC challenges Amazon, FSSAI certified Paan
💊Drop, Fizzle, Zing
Monday, May 30, 2022
Milking Money, Food Darzi, Athleisure wear and Amazon 101
Bat$#!T Crazy Products🤪
Thursday, May 26, 2022
Rs. 1900 cleaning cloth, umbrella that's not waterproof, 2 inch bag, crocs stiletto
Crispy Biryani 🍚
Monday, May 23, 2022
Reliance's retail empire, D2C speed dating, crispy biryani & productive web surfing
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