Social Media Today - How the purpose of stores is evolving

The Evolution of the In-Store Shopping Experience

Retail stores have always had to adapt in order to compete as competitors, technology and consumer behaviors evolve. In the past few years, with the onset of the pandemic and an increase in e-commerce business, the in-store experience has become a playground for retailers to experiment and test out new marketing concepts.   

In this Trendline, take a look how retailers such as Nordstrom, Target and Sephora are innovating in-store to keep customers engaged. Highlights include:

• 7 experiential store concepts that opened in 2021
• How Macy’s set out to conquer the department store business — and lost
• Why this D.C. neighborhood is becoming a hub for DTC brands