July 27 - YouTube revenue slows as advertisers retreat | GapKids embraces individuality
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July 26 - Tremor acquires Amobee in $239M deal | Maybelline, Time Out partner for IRL dating
Tuesday, July 26, 2022
Maybelline pairs with Time Out to encourage IRL dating; Legacy ad agency outlooks perk up despite fragile environment; GroupM launches framework for cutting carbon emissions from ads View online |
July 25 - Chipotle dips into the crypto market | Hard Mtn Dew buoys Boston Beer
Monday, July 25, 2022
Hard Mtn Dew, Twisted Tea hold promise for Boston Beer as hard seltzer dips; Hilton ribs romantic streak in travel ads with focus on perks; Snapchat lands on web to drive engagement via chats and video
Weekender: Toyota drives chatter for TikTok debut with creator-led dance challenge
Saturday, July 23, 2022
Signup | Forward Marketing Dive Weekender July 23, 2022 | A roundup of this week's most read stories StackAdapt BROUGHT TO YOU BY — StackAdapt [Webinar] Audience Targeting With Programmatic Hone
July 22 - Twitter, Snapchat roiled by cooling advertiser demand | Honda shifts TikTok strategy into first gear
Friday, July 22, 2022
Honda Civic Tour expands beyond live shows with TikTok videos from Future X; T-Mobile refreshes ad business with new name and app-based insights; On ice: How whiskey brands are marketing to a new crowd
July 21 - Walmart bolsters retail media network with CommerceIQ | Grey Goose gets chatty on YouTube
Thursday, July 21, 2022
Grey Goose, Uninterrupted get chatty in "The Shop" spinoff; Ad spend recedes in June for first decline in 15 months, study says; Why big agencies are investing in supply chain and inventory
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