Tony Dinh - July 2022: After math of a viral tweet
July 2022: After math of a viral tweetI gained 1,500 new users, but how many will convert? And other updates in July 2022...Hello everyone! Tony here 👋 This month, I want to share with you some updates:
Let’s go! 🚚 Moving to SubstackI have made the decision to move my newsletter from Revue to Substack. I have imported all of your emails to Substack. 👉 No action needed from you. However, to make sure you will receive future emails from me, please consider:
Thank you very much! As for the reasons, there are many reasons for this move. The most significant one is that Revue has had a lot of outages lately, where the whole site just went down 2 times in total this month. Tony Dinh 🎯 @tdinh_meOk that's it. I'm moving my audience else where 😂 Aadit Sheth @aaditsh@rrmdp @tdinh_me I think Revue is down. Also, Revue also doesn’t seem to be improved a single bit since I started using it last year. It looks like Twitter (Revue’s owner) is focusing on something else. So… I’m coming back to Substack 😄 🔥 After math of a viral tweetIn July, Black Magic was mentioned in a viral tweet 🔥 Website traffic: Brought in a lot of visitors, and ~1,500 new users. At peak, there was 689 new users in a single day. I was super excited! 😱 My usual Sign Up → Subscribe conversion rate is about 4%. So let’s do some math 📐 If I convert 4% of these 1,500 new users, that means I’ll have ~60 new subscribers. And if each user contributes $14 MRR on average… That means I will have +$840 new MRR, right? 😱 Well, the answer is… no. I got 9 new subscribers (so far). The conversion rate is about 0.6%. I’m still very happy! But still somewhat disappointed. May be they have not converted yet? It’s been ~20 days since they signed up, 4 days passed their trial period. If they want to subscribe, they would have already. Besides, on average, 45% of my customers to subscribe on the first 2 days. More than 75% customers subscribe before day 17. Now at day 20, I don’t think I will be able to convert those 1,500 new users anymore. Maybe when I release a killer feature in the future, they’ll come back. But as of now, I think that’s all. 🤔 So why the conversion rate is suddenly so low?I have no idea, but I have a guess. The viral tweet was tweeted by Matt (thank you, Matt! ❤️). By looking at the data, I can clearly see that we have a very small audience overlap. Only 2,775 common followers.
For this reason, I think the tweet has reached a much wider audience outside of my bubble, where the conversion rate is naturally much lower. What do you think? Is my analysis correct? Feel free to let me know or suggest other ideas by replying below 😄 🎤 I’ll speak at Jom Launch 2022It is almost 1 year since I quit my job! (September 2021). In October 2022, I will share my story from being a normal developer to a solo indie hacker (or you can say a more fancy name “startup founder”). If you are interested and able to make it to Malaysia, register here 😄 📊 Revenue UpdatesBy the end of July 2022:
👀 Other small updates
👋 That’s all for now!Thank you all so much for the constant support! Next month will conclude 1 year after quitting my job. I’m thinking of writing a long piece to share my story again in the last one year. Writing is hard and time consuming. On one hand, my lazy ass can’t bother to write. This newsletter is free after all, I don’t get paid for this. On the other hand, I want to share my story and inspire more people to join the indie startup journey like me. So I’ll try to write as much as I can, let see! 😂 Alright! See you all next month 👋 - Tony You’re a free subscriber to Tony Dinh’s Newsletter. For the full experience, become a paid subscriber. |
Older messages
May 2022: $7,839 MRR, travel, experiments, and a new app.
Thursday, June 2, 2022
Hello everyone, it's Tony again 👋 These days time flies so fast to me! I'm having so many updates in View online Tony Dinh Tony Dinh @tdinh_me Hello everyone, it's Tony again 👋 These days
April 2022: High churn, reached $6K MRR, and other updates.
Thursday, May 5, 2022
Hello everyone! Welcome 150 new subscribers since my last issue, I'm glad to have you here! 👋 View online Tony Dinh Tony Dinh @tdinh_me Hello everyone! Welcome 150 new subscribers since my last
March 2022: $5,316 MRR and my journey to 30K followers
Saturday, April 2, 2022
Hello everyone! 👋 View online Tony Dinh Tony Dinh @tdinh_me Hello everyone! 👋 I'm happy to share that this newsletter has now reached 2000 subscribers, yay! 🥳 I'm very grateful to have your
February 2022 updates – 6 months milestone
Wednesday, March 2, 2022
Hello everyone! It's me again – Tony 👋 View online Tony Dinh Tony Dinh @tdinh_me Hello everyone! It's me again – Tony 👋 Time flies! February 2022 marks the 6 months milestone of me going indie
Feb 2022 updates: 4K MRR, new release, new features, new learnings
Wednesday, February 2, 2022
Hello everyone, this is Tony! 👋 Tony Dinh Tony Dinh @tdinh_me Hello everyone, this is Tony! 👋 In January 2022, I released a new DevUtils version, added a lot of features for Black Magic, reached $4K
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