The Micro: Customer Acquisition Funnels for SaaS Founders, Communicating Price Increases & More

Hey there!

We're excited to launch The Micro, a weekly MicroConf newsletter where we’re curating the top reads and resources to help you learn about launching and growing your SaaS business.  

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This week, we're covering some topics like: 

• The best customer acquisition funnels for SaaS businesses
• Upcoming MicroConf in person events
• Writing pricing update emails 
• How tech monopolies stifle innovation 

📺 Featured on the MicroConf Youtube Channel 

Customer acquisition funnels for SaaS startups work differently than other businesses. This video breaks down everything you need to know about acquiring customers for your SaaS product. From customer acquisition cost (CAC) to customer acquisition strategy, watch to make sure you're doing the right things to get more customers. 

👉 Watch the video

🎟 Upcoming MicroConf Events 

Here is where you can meet and connect with fellow community members. A full list of upcoming events is available here. 

• August 16, 2022: MicroConf Local: Philidephia ft. Shaunak Roy, Founder of Yellowdig
• September 15, 2022: MicroConf Local: Seattle ft. Rand Fishkin, Co-Founder of SparkToro
• October 18th, 2022: MicroConf Local: Atlanta ft. Ben Chestnut, Founder of MailChimp

🎙 New On Startups For The Rest Of Us  

In episode 613, Rob Walling chats with Dr. Sherry Walling about the release of her new book, Touching Two Worlds: A guide for finding hope in the landscape of loss. They cover a lot in this episode, including the hustle of launching a book, the behind the scenes of how Sherry has hacked her own psychology to help promote the book, and grief in entrepreneurship.  Head here to get your copy of the book. 

👉 Listen to the full episode  

🚀 3 SaaS Resources To Check Out From Around The Web

• We’ve said it before, but pricing is one of the biggest levers you can pull in your business. Updating your pricing can be hard mentally. Here are 14 different approaches to writing pricing update emails from our friends at Userlist.
   
• Here is a fascinating perspective on how tech monopolies, like Google, Apple, and Amazon, stifle innovation when they prioritize their own products.
   
• From marketing attribution woes to accelerating SaaS exits, here are 10 SaaS trends we’re seeing in 2022.  

🔥 A Sneak Peek into MicroConf Connect 

Every week, 3300+ founders are chatting in our free Slack community. Here is a glimpse into one of the conversations happening last week. 



👉 Apply to join MicroConf Connect

⭐️ This weeks Micro is sponsored by Pipe

Pipe is a trading platform that enables entrepreneurs to grow their businesses on their terms. By treating recurring revenue streams as an asset, Pipe allows companies to transform their recurring revenue into up-front capital, instantly.  Right now, the MicroConf community can access up to $50m in fee-free capital via Pipe with trade fees waived for the first 12 months. Visit www.pipe.com/microconf to get started.

We hope that the MIcro will start introducing you to some of the resources that we are building out here at MicroConf, connect you with other founders, and help you build, launch, and grow your business.  We'll catch you next week!