Product Collective - 👀 What your customer is thinking

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Best Ways to Collect Customer Feedback

To be a successful Product Manager, you have to understand your customers and their needs. Fortunately, several helpful Product Managers have shared their approaches for learning about their customers through customer feedback. Look through their suggestions and think about which techniques will work best for you.

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Product feedback: 6 strategies to collect & how to analyze. As a Product Manager, it is key to have a deep understanding of your customers and product feedback is an essential part of this. Whether you are creating a new product or feature from scratch or iterating on an existing one, customer insights can help drive effective product decisions. Monica Viggars looks at the what and why behind customer feedback and explores some example types and strategies for collecting it.
(via @monicaviggars)

Customer feedback: how to collect and what to do with it. Customer feedback has become one of the primary drivers of long-term growth. Research published in the Harvard Business Review found that customers who were asked for feedback were more profitable and less likely to churn than those who weren’t. However, as Harsh Vardhan warns, most users talk about what they think is important. They don’t always bring up significant things that may have affected their use of the product. Harsh suggests the only way to really know what excites your buyers and what makes them despise your product is to implement customer analytics systems to read and track their behavior.
(via @hiverhq)

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Watch this live fireside chat with Kara Barcelon, an automation expert at Mixpanel, to learn how low-code automation dramatically accelerates finance processes and puts the power to innovate into the hands of business users.

If you register for your pass to INDUSTRY at any point today or over the weekend and use the code POPUP100 -- you'll save $100 off of your pass.

You won't be disappointed if you take us up on this, though. With 3 full days with some of today's top product leaders, practitioners, bestselling authors -- and even award-winning filmmaker, Mark Duplass -- we're confident that INDUSTRY is the best value for any product event you'll find (with or without the discount!). 


The complete guide to collecting meaningful user feedback Collecting user feedback through meaningful user research is one of the most important things you can do as a Product Manager to make your product successful. During her career, Kerstin Exner has experience with ecommerce, hotel room bookings, and subscription-based online dating. Here is what she has learned over the years about best practices to collect user feedback.
(via @theproductmngr)

How to collect qualitative Feedback in SaaS. While some Product Managers focus solely on quantitative data, you could argue qualitative data is just as important because it reveals what customers feel about a SaaS product. The folks at Userpilot dive into qualitative feedback and learn what it’s all about and how you can use it to grow your business and improve customer engagement.
(via @teamuserpilot)

15 Ways to collect customer feedback and make the most of it. Customer feedback is an often underestimated tool that can help you analyze your past mistakes, evaluate where you currently stand, and determine what your future moves should be, so your customers get nothing but the best from you. While the online space offers plenty of techniques to collect customer feedback, you need to adopt the ones that your business really needs. Jared Cornell presents the 15 most effective ways to get feedback and make the most of it.
(via @Jared_Cornelll)

The Top 5 Ways to Scale with Simplicity

Wednesday, August 17th @ 1:00 PM EST

Simple values to live and work by are sometimes seen as things that are just ideals painted on a wall — but really, they can and should be much more than that. When done right, having simple, yet concrete, values can help guide an entire company to stay aligned and centered. In this discussion, we'll dig into all of this and more with Lawrence… and you'll have an opportunity to ask your own questions, too!


Product Manager, Home Depot, Atlanta, GA, USA, Remote
Senior Product Manager, Home Depot, Atlanta, GA, USA, Remote
Product Management Manager, Home Depot, Atlanta, GA, USA, Remote

The Product Collective community is growing every day, now with over 35,000 members. Are your friends and colleagues enjoying it too? If you have yet to spread the word, perhaps this will help -- you can now win prizes (see below) based on how many people you refer.

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Product Collective is an initiative to connect software Product Managers from across the world - online and at our INDUSTRY conferences held in Cleveland, New York, Ireland, and virtually several times a year.

Membership is free and you get:
  1. A newsletter each and every Friday centered around an important product topic, like roadmapping, strategy, and analytics.
  2. Access to a thriving Slack group with thousands of others to share advice, tips and get feedback on your work.
  3. Plus, invitations to exclusive video chats, special member privileges at the conferences we hold in the United States and Europe, and more!
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