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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Psychobiotic

Psychobiotics are bacteria that impact the bacterial-brain relationship.

Probiotics and prebiotics are both examples of psychobiotics.

Multiple studies have linked consuming psychobiotics to better sleep quality, lower stress levels and improved mood.

Rising levels of stress and anxiety have also fueled increased interest in psychobiotic products.

Furthermore, demand for psychobiotics is expected to grow considerably as over 50 million Americans already suffer from various sleep disorders. And, according to the National Institute of Health, this number is set to increase in the coming years.

A popular psychobiotic product generates approximately $296K/month on Amazon.

What's Next

Psychobiotics are part of the Microbiome Therapeutics meta trend.

The number of microbiome therapeutic studies published increased by 15% last year, suggesting that the space is getting more attention.

And the amount of clinical trials involving the microbiome increased by more than 20%.

Synbiotics, prebiotics and postbiotics are examples of trending microbiome therapeutics.

And it’s looking like this space has plenty of future growth — the market for microbiome therapeutics is expected to increase 10x in the next five years.

Topic #2

Mister FPGA

Mister FPGA is an open-source project that simulates the functionality of classic PCs and other arcade consoles through FPGA (field-programmable gate array) technology.

The device is often called the “ultimate retro computer.”

What makes Mister FPGA different from traditional emulation?

Traditional emulation is software-based, meaning that people use software to run retro games on their modern devices.

However, Mister FPGA is hardware-based, meaning that its hardware technology actually runs these games. This, in turn, better simulates the original console’s experience.

What's Next

Mister FPGA is part of the Retro Gaming Comeback meta trend.

The retro-inspired game, Animal Crossing, led Nintendo’s 462% YoY growth in revenue last year.

Furthermore, several retro games are being re-released, which is fueling increased interest in retro gaming. In fact, the Final Fantasy VII remake was one of the Playstation 4’s all-time fastest-selling game launches.

But video games are not the only part of the retro gaming trend. Vintage devices like retro arcade and pinball machines are also seeing considerable demand.

While Gen Xers–and their nostalgia–are the main demographic behind this meta trend, demand for retro games is also being driven by younger generations.

For instance, Gen Z is surprisingly interested in retro games. The reason? TikTok videos mentioning retro gaming have amassed over 2.1 billion views to date.

Topic #3

Mushroom Gummies

Mushroom gummies refer to gummies that contain mushroom ingredients or extracts.

Boosted immunity, lower levels of stress and better mood are some of the desired health benefits of consuming concentrated forms of mushrooms.

However, many dislike the flavor of actual mushrooms, which is why many people are turning to gummy-containing mushrooms.

One highly-rated pack of mushroom gummies generates approximately $10K/month on Amazon.

What's Next

Mushroom gummies are part of the Therapeutic Mushroom Supplements meta trend.

Thanks to mushrooms’ adaptogenic properties, we’re seeing increased demand for mushroom-based therapeutic products.

According to the Mintel database, there was a 38% increase in the number of products launched last year containing mushroom or mushroom extracts.

Topic #4

Lash Serum

Lash serums are formulas designed to stimulate lash growth.

The product is currently trending largely thanks to multiple TikTok influencers documenting their lash growth journey on the platform.

Videos mentioning lash serum have attracted over 321 million views on the platform.

Maybelline’s lash serum is one of the major brands driving this trend.

In fact, videos mentioning the Maybelline serum have more than 2.6 billion views on TikTok.

What's Next

Lash serums are part of the TikTok-first Products meta trend.

TikTok has become a massive force for new DTC product categories.

TikTok videos tend to be short, engaging and informative–all the three components to create an effective product “infomercial”.

For instance, a product called The Pink Stuff has been on the market for more than 15 years, bringing around $2.6M in lifetime revenue.

The product went viral on TikTok a year ago, which resulted in 10x revenue growth.

The #tiktokmademebuyit hashtag has over 17.1 billion views on TikTok, illustrating how much engagement products that go viral on this medium can get.

Topic #5

Exponential Growth Product Category
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Topic #6

Space Startup Gaining Steam
(Exploding Topics Pro Only)

Topic #7

Ecommerce Product Taking Off
(Exploding Topics Pro Only)

Topic #8

Exploding DTC Startup
(Exploding Topics Pro Only)

Topic #9

New Sustainable Technology
(Exploding Topics Pro Only)

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Exploding Topics - ET: August 9th 2022

Topic #1

Psychobiotic

What's Next

Topic #2

Mister FPGA

What's Next

Topic #3

Mushroom Gummies

What's Next

Topic #4

Lash Serum

What's Next

Topic #5

Exponential Growth Product Category
(Exploding Topics Pro Only)

Topic #6

Space Startup Gaining Steam
(Exploding Topics Pro Only)

Topic #7

Ecommerce Product Taking Off
(Exploding Topics Pro Only)

Topic #8

Exploding DTC Startup
(Exploding Topics Pro Only)

Topic #9

New Sustainable Technology
(Exploding Topics Pro Only)

Older messages

ET: August 2nd 2022

ET: July 26th 2022

ET: July 19th 2022

ET: July 12th 2022

ET: July 5th 2022

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Exploding Topics - ET: August 9th 2022

Topic #1

Psychobiotic

What's Next

Topic #2

Mister FPGA

What's Next

Topic #3

Mushroom Gummies

What's Next

Topic #4

Lash Serum

What's Next

Topic #5

Exponential Growth Product Category(Exploding Topics Pro Only)

Topic #6

Space Startup Gaining Steam(Exploding Topics Pro Only)

Topic #7

Ecommerce Product Taking Off(Exploding Topics Pro Only)

Topic #8

Exploding DTC Startup(Exploding Topics Pro Only)

Topic #9

New Sustainable Technology(Exploding Topics Pro Only)

Older messages

You Might Also Like

Exponential Growth Product Category
(Exploding Topics Pro Only)

Space Startup Gaining Steam
(Exploding Topics Pro Only)

Ecommerce Product Taking Off
(Exploding Topics Pro Only)

Exploding DTC Startup
(Exploding Topics Pro Only)

New Sustainable Technology
(Exploding Topics Pro Only)