3 ways to optimize SaaS sales in a downturn

TechCrunch+ Newsletter
TechCrunch+ logo
TechCrunch+ Roundup logo

By Walter Thompson

Tuesday, August 09, 2022

Welcome to TechCrunch+ Tuesday

Welcome to TechCrunch+ Tuesday image

Image Credits: Eva Almqvist / Getty Images

I have limited boating experience, but I do know that being a few degrees off your desired heading can be the difference between enjoying a relaxing dinner with friends and waiting in the dark for a Coast Guard rescue.

Similarly, in a down market, SaaS startups that help clients make incremental improvements to cash flow are in a much better position to ride things out.

“In a downturn, money saved is worth even more than money earned,” writes Sahil Mansuri, CEO of Bravado.

He advises companies to shift sales strategies from driving growth to helping customers stretch their precious resources: “If you can frame your product as a way to boost revenue or cut costs, people will find a budget.”

Mansuri, who started out in software sales during the Great Recession, shares multiple strategies that managers can use to “tailor your approach, show prospects unexpected opportunities, and focus on the money.”

Thanks very much for reading,

Walter Thompson
Editorial Manager, TechCrunch+

Read More

4 principles for building an MVP even if you can’t write a single line of code

4 principles for building an MVP even if you can’t write a single line of code image

Image Credits: Dimitri Otis / Getty Images

You don’t need a degree in computer science or an MBA to launch a successful startup.

Non-technical founders have enjoyed much success by either recruiting a partner who has relevant experience or hiring a freelancer to help them spin up an MVP, according to Magnus Grimeland, founder and CEO of early-stage VC firm Antler.

However, “you can be a completely non-technical founder, but you can’t be a completely non-product founder,” he notes.

“You must understand your product, through and through, and be able to answer three simple questions: What’s the problem? What’s the solution? How will the customer use the solution?”

Read More

TechCrunch Disrupt 2022

Sponsored by TechCrunch

TC's big event returns to San Francisco this October, and you're invited.

Buy tickets

The party’s over: Tips for tracking and reporting monthly startup expenses and revenue

The party’s over: Tips for tracking and reporting monthly startup expenses and revenue image

Image Credits: Richard Drury / Getty Images

I suspect that Craigslist’s furniture sales listings are a reliable economic indicator for San Francisco Bay Area startups: There seem to be more standing desks and Aeron chairs available than a few months ago, and they are priced to move.

Companies are under tremendous pressure to reduce and control spending because investors are demanding transparency, says Jason Richelson, co-founder and CEO of Bookkeep.

“CEOs who once got away with marketing themselves as visionaries will also need to think and act like accountants.”

Read More

Bridge rounds are the late-stage rage

Bridge rounds are the late-stage rage image

Image Credits: Anadolu Agency / Getty Images

Data released by Carta shows that more late-stage startups are looking for bridge rounds to stay in business as they work to land a more substantial tranche of capital.

“Why? Because mega-rounds were so popular last year,” wrote Alex Wilhelm in The Exchange, who found that “the later stage a startup is, the more likely it was in Q2 2022 to raise bridge capital.”

Read More

5 reasons why Ukraine’s fintech sector is growing despite war

5 reasons why Ukraine’s fintech sector is growing despite war image

Image Credits: Andriy Onufriyenko / Getty Images

Ukraine’s fintech sector has proven to be remarkably resilient since Russia’s February invasion has killed and injured thousands, and destroyed much of the nation’s infrastructure.

Despite the war, Ukrainian impact entrepreneur Vadym Synegin says his country is creating regulatory frameworks and infrastructure that will continue to drive growth.

“I’m sure many investors think the country’s IT sector is a risky investment right now, but it’s still business as usual at fintech companies here,” he writes in a TechCrunch+ column.

“They have proven their resilience even in wartime conditions, and impressively, 90% of Ukrainian tech startups are still hiring.”

Read More

Read more stories on TechCrunch.com

Facebook Twitter Youtube Instagram Flipboard

View this email online in your browser

Privacy Policy | Terms of Service | Unsubscribe

© 2022 Yahoo. All rights reserved. 110 5th St, San Francisco, CA 94103

Key phrases

Older messages

Announcing the Disrupt TechCrunch+ Stage agenda

Tuesday, August 9, 2022

Brex, Y Combinator, All Raise, Clubhouse Email Header Image Dive into the TechCrunch+ Stage Agenda Disrupt is where founders go to grow. That's why we're excited to announce the complete

'Winter may be longer' because unicorns won't accept down rounds, says SoftBank leader

Monday, August 8, 2022

TechCrunch Newsletter TechCrunch logo The Daily Crunch logo By Christine Hall and Haje Jan Kamps Monday, August 08, 2022 Hey, folks! A quick word on pitching. If you are starting your fundraising

Max Q - Refresh

Monday, August 8, 2022

TechCrunch Newsletter TechCrunch logo Max Q logo By Aria Alamalhodaei Monday, August 08, 2022 Hello and welcome back to Max Q. Happy belated 10th birthday to the Mars Curiosity rover! We <3 you. In

What's happening this week at TechCrunch | August 8

Monday, August 8, 2022

Plus more TC events coming up! Good day to you all! This week we have a great TechCrunch Live for you all if you're a founder looking to scale your business operations. We're talking with

The Station - Rounding up the Tesla Cyber Roundup, a Waymo change up and the mysterious disappearance of Bolt Mobility

Sunday, August 7, 2022

TechCrunch Newsletter TechCrunch logo The Transportation logo By Kirsten Korosec Sunday, August 07, 2022 Welcome back to The Station, your central hub for all past, present and future means of moving

Daily Coding Problem: Problem #889 [Easy]

Saturday, September 24, 2022

Daily Coding Problem Good morning! Here's your coding interview problem for today. This problem was asked by Amazon. Run-length encoding is a fast and simple method of encoding strings. The basic

Animated | Visualizing 140 Years of Global Surface Temperatures 🌐

Saturday, September 24, 2022

Here's a look at 140 years of global surface temperatures, highlighting the ten coldest and warmest years since 1880. View Online | Subscribe Presented by: Explore what 8 billion people means for

The Best Laptops of 2022

Saturday, September 24, 2022

Did You Know?: The stethoscope was invented in 1816 by French physician René-Théophile-Hyacinthe Laennec and motivated by a desire to accurately (and modestly) diagnose heart problems in women. The

Noonification: Monsters of Mars

Saturday, September 24, 2022

Top Tech Content sent at Noon! Private Applications Begin Here How are you, @hacker? 🪐 What's happening in tech this week: The Noonification by HackerNoon has got you covered with fresh content

Week in Review - GTA 6 footage leaks, Revolut gets hacked, and Wipro fires 300 for "moonlighting"

Saturday, September 24, 2022

TechCrunch Newsletter TechCrunch logo Week in Review logo By Greg Kumparak Saturday, September 24, 2022 Hi, friends! Welcome back to Week in Review, the newsletter where we very quickly sum up the most

London Police Arrested 17-Year-Old Hacker Suspected of Uber and GTA 6 Breaches

Saturday, September 24, 2022

The Hacker News Daily Updates Newsletter cover 2022 First Half Threat Report A Semiannual Report by FortiGuard Labs Download Now Sponsored LATEST NEWS Sep 24, 2022 London Police Arrested 17-Year-Old

Startups Weekly - Tiger Global, fickle checks and the difficulty of acceleration

Saturday, September 24, 2022

TechCrunch Newsletter TechCrunch logo Startups Weekly logo By Natasha Mascarenhas Saturday, September 24, 2022 Welcome to Startups Weekly, a fresh human-first take on this week's startup news and

New Python tutorials on Real Python

Saturday, September 24, 2022

Hey there, There's always something going on over at realpython.com as far as Python tutorials go. Here's what you may have missed this past week: When Do You Use an "..." Ellipsis in

What EV Charging Station Apps Do I Need on My Phone?

Saturday, September 24, 2022

Read in Browser Logo for Review Geek September 24, 2022 The great thing about owning an EV is that you don't need to visit any gas stations. But at some point, every EV owner needs to find public

DotLeap 96 - Acala's path to a comeback

Saturday, September 24, 2022

Polkadot at TOKEN2049, first LBP event in Dotsama, SubWallet's metaverse in Bit.Country, and more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌