Weekender: Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes
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Aug. 12 - Budweiser kicks off World Cup scavenger hunt | Liquid I.V. promotes everyday hydration
Friday, August 12, 2022
Campaign Trail: Liquid IV fuels play to prove hydration isn't just for athletes; Wish rebrands in attempt to stay afloat against competition; Denny's boosts esports equity with 'pancake
Aug. 10 - Walmart looks for streaming partner | Back-to-school marketing offers lesson in savings
Friday, August 12, 2022
Back-to-school challenges marketers as shoppers focus on savings; Trade Desk revenue grows 35% amid surge in CTV, open internet advertising; Corona highlights sustainability with eco-tourism island;
Aug. 11 - Coca-Cola’s dreamy new Creations flavor | Disney+ details ad-supported plans
Friday, August 12, 2022
Disney+ outlines ad-supported streaming plan as viewers grow picky; Pabst Blue Ribbon takes vacations back-in-time with '80s motel; Pacsun hits 2M TikTok followers in brand identity push; Back-to-
Aug. 9 - Lyft joins media network craze | Nielsen alternatives slow to grow
Tuesday, August 9, 2022
Experiments with Nielsen alternatives increase but questions remain, VAB finds; Pandemic boom industries slow ad spend amid recession concerns; Planet Fitness walks back bespoke Publicis team; Rent-A-
Aug. 8 - Miller Lite fires up shareable grills | Bumble spotlights Black love
Monday, August 8, 2022
Bumble celebrates Black dating experiences in YouTube series; Sweetarts encourages amateur filmmakers on TikTok; Instagram strongholds influencer marketing despite growing competition; Rent-A-Center
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