Weekender: Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes

 
 

Weekender

Aug.​ 13,​ 2022 | A roundup of this week’s most read stories
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Aug. 12 - Budweiser kicks off World Cup scavenger hunt | Liquid I.V. promotes everyday hydration

Friday, August 12, 2022

Campaign Trail: Liquid IV fuels play to prove hydration isn't just for athletes; Wish rebrands in attempt to stay afloat against competition; Denny's boosts esports equity with 'pancake

Aug. 10 - Walmart looks for streaming partner | Back-to-school marketing offers lesson in savings

Friday, August 12, 2022

Back-to-school challenges marketers as shoppers focus on savings; Trade Desk revenue grows 35% amid surge in CTV, open internet advertising; Corona highlights sustainability with eco-tourism island;

Aug. 11 - Coca-Cola’s dreamy new Creations flavor | Disney+ details ad-supported plans

Friday, August 12, 2022

Disney+ outlines ad-supported streaming plan as viewers grow picky; Pabst Blue Ribbon takes vacations back-in-time with '80s motel; Pacsun hits 2M TikTok followers in brand identity push; Back-to-

Aug. 9 - Lyft joins media network craze | Nielsen alternatives slow to grow

Tuesday, August 9, 2022

Experiments with Nielsen alternatives increase but questions remain, VAB finds; Pandemic boom industries slow ad spend amid recession concerns; Planet Fitness walks back bespoke Publicis team; Rent-A-

Aug. 8 - Miller Lite fires up shareable grills | Bumble spotlights Black love

Monday, August 8, 2022

Bumble celebrates Black dating experiences in YouTube series; Sweetarts encourages amateur filmmakers on TikTok; Instagram strongholds influencer marketing despite growing competition; Rent-A-Center

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