Making TV shows and movies for kids is big business.

How big are we talking? Half of all Paramount+ subscribers watch Nickelodeon content. At one point, half of US households with kids under 10 subscribed to Disney+. Kids’ shows like Cocomelon are regularly among the top 10 series on Netflix.

Catering to young viewers can help streaming services boost subscriptions and stave off cancellations.

But it comes with a catch: When kids are watching on streaming platforms, companies are legally required to limit data collection and restrict behavioral advertising and retargeting on their platforms.

“If you have kids on your platform, and you know you do, you need to treat their data as more sensitive and have enhanced protections around their personal information,” explained Cobun Zweifel-Keegan, managing director of the International Association of Privacy Professionals, Washington, DC.

Looking ahead: Those legal guardrails may get even stricter just as streamers build out ad-supported tiers that will provide advertisers the ability to target preferred audiences.

Keep reading here.—KS

“Spotify is everywhere,” said the company’s host and storyteller of its owned editorial channels, Lea Palmieri, during an Instagram Live promoting its latest experiential campaign. Spotify is even in Manhattan, where it’s near impossible to rent an apartment these days.

But for two days in early August, the brand transformed an industrial venue in the West Village into a home and led visitors on IRL and virtual tours of the space in an effort to educate users about its many bells and whistles, like its partnerships and in-app features.

• The event, dubbed “Spotify Everywhere,” was far from Spotify’s first experiential rodeo, even since the pandemic.
• It had a presence at Cannes Lions this summer, for instance, bringing artists like Kendrick Lamar, Dua Lipa, and Post Malone to perform on its “Spotify Beach” thanks to its in-house experiential team.

The brief: For Spotify Everywhere, that team was faced with the challenge of turning the listening experience into something that people could also see, touch, taste, and smell. To pull it off, the experiential team relied on partners like Sony, Google, Xbox, Samsung, Philips Hue, and Roku, as well as free food and drinks. Why else do people go to events?

Building the house: Spotify Everywhere started with the idea of creating an “immersive house of audio where music and podcasts were everywhere you turned,” Keyana Kashfi, Spotify’s global senior director of experiential and content production, told Marketing Brew in an email.

• Each room featured a product or tool that can be used to listen to audio, like the array of smart speakers on display in the living room greeting visitors as they entered, or the closet filled with Sony LinkBuds, Garmin smartwatches, and Amazon Echo Frames.

The house also featured a Kardashian-inspired kitchen, as well as several Easter eggs (and literal eggs). Click here to read more.—AM

If summer Fridays are nothing but a pre-Covid relic for you, you’re not alone. About one-third of more than 1,200 Marketer Brew readers we recently surveyed said summer Fridays are no longer a thing at their company.

• On the other hand, 32% said they are still enjoying the workplace perk.
• There seems to be some confusion about what a summer Friday even is these days: Is it a day off? Afternoon off? A day to WFH? About 34% of readers said they’re “sort of” getting summer Fridays, which…is better than nothing, we guess.

Last year, Digiday reported that several agencies were “giving summer Fridays a second look either by adding them for the first time, encouraging employees to take advantage of existing summer Friday policies or beefing them up.”

They don’t seem to be going anywhere anytime soon: earlier this year, ZipRecruiter found that job listings boasting summer Fridays were up 56% compared to the year prior, according to Bloomberg. Some employees are going as far as taking pay cuts to not work on Fridays, per the New York Times.

There are a lot of bad marketing tips out there. These aren’t those.

: How to approach pumpkin-spice season (hint: cram cinnamon into your products).

: Thinking about using AI to help with content marketing? Start with this primer.

: What is BeReal and why is everyone posting awkward selfies? We have the answers.

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Stat: The CW is shifting its demographic focus to reflect the age of its average viewer: 58 years old. Uh, why would anyone older than 15 watch Riverdale?

Quote: “People believe our clients want caviar and Champagne, but believe it or not, they usually want McDonald’s or Burger King. But we usually hear about it if the water is Essentia and not Fiji.”—Ben Parker, co-founder of JB Jets, telling the Wall Street Journal what people often request on private flights

Read: “Why Does Everything on Netflix Look Like That?” (Vice)

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