Weekender: Unfazed by gaming’s slowdown, marketers await more robust tools
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Aug. 18 - Marketers unfazed by gaming slowdown | American Eagle first brand to use TikTok’s SoundOn
Thursday, August 18, 2022
American Eagle tunes into TikTok's SoundOn for back-to-school campaign; Pepsi prepares for NFL season with fridge-TV combo, new commercials; Ruffles signs first female athlete to 'Chip Deal
Aug. 17 - Amazon drafts Nielsen for NFL streams | Hot Pockets fires up gamers
Wednesday, August 17, 2022
Hot Pockets leans into gaming community with creator contest; Walmart ad sales growth stays steady as broader business recovers; Omnicom launches gaming solution for brands View online | Signup |
Aug. 16 - Tony the Tiger transforms into Twitch streamer | Miller High Life’s dive bar-inspired ice cream
Tuesday, August 16, 2022
Miller High Life serves up dive bar-inspired ice cream; Walmart picks Paramount as streaming partner for membership plan; Comscore makes progress toward alternative currencies; Wish rebrands in attempt
Aug. 15 - Pacsun’s CGI brand ambassador | Hospitality makes a rebound
Monday, August 15, 2022
Hospitality brands reclaim lost mojo with ambitious ad campaigns; Kargo expands video capabilities with Ziggeo acquisition; Campaign Trail: Liquid IV fuels play to prove hydration isn't just for
Weekender: Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes
Saturday, August 13, 2022
Signup | Forward Marketing Dive Weekender Aug. 13, 2022 | A roundup of this week's most read stories Impact BROUGHT TO YOU BY — Impact.com Ultimate influencer program starter kit Influencer
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