Conquer this holiday season's hurdles with mobile

Dear Reader,

As summer winds down, planning for the holiday season is heating up! Retailers are using offers and promotional discounts to engage customers and entice early shopping – with value and affordable pricing being the most important factors for today’s shoppers.

But your job has never been harder. With soaring inflation, crazy gas prices, and widespread economic worries, the right marketing strategy is critical.

We get that.

To capture wallet-share this year, retailers and brands need to shift their holiday strategy and message to the most captive audience: Mobile shoppers. Why? Because the majority of today’s consumers shop while using a mobile device.

In 2021, mobile holiday shopping resulted in $93 billion in retail sales between October-December. That’s just two months! Add to that, 60% of mobile shoppers will use loyalty apps to purchase gifts this holiday.

Our team of expert marketers have identified key retail best practices to help you acquire new customers and regain loyalty this holiday season – and you can find it all in our new 2022 Holiday Shopping Playbook.

Get ready now for the 2022 holiday shopping season. Let’s get on this together!