Aug. 24 - Walmart+ adds rewards program | Inflation makes shoppers less loyal

Walmart unveils rewards program for Walmart+ members

Walmart Rewards allows shoppers to accumulate savings on select items and then redeem them in stores or online.

Peloton starts selling on Amazon in a shift away from DTC

It's the first time the at-home fitness company has sold products outside of its own channels, and comes amid financial stumbles and inflationary pressure.

Turn curiosity into customers this holiday season

Bath & Body Works launches nationwide loyalty program, app

Bath & Body Works Rewards members earn points with every purchase, while the app gives shoppers access to exclusive content. 

Shoppers await price hikes, seek discounts ahead of the holidays: survey

Consumers say they are stressed about purchasing gifts due to inflation, and 56% want to buy during sales events like Labor Day and Black Friday. 

Kohl’s will bring Sephora to all stores in hopes of adding $2B in sales by 2025

A similar partnership with the beauty retailer didn’t do much for rival J.C. Penney, but Kohl’s sees potential in the tie-up as sales and profits plummet.

Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week

The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.

American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

‘It’s dishonest’: How ‘shrinkflation’ took over shoppers’ minds and social media accounts

Metaverse marketing—tracking virtual activations and more

Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?

Actress Gina Rodriguez Is Anne Klein’s Face for Fall Campaign

Lower-Income Shoppers in US Scale Back as Inflation Bites