The Product Person - The Lean Startup
The Lean StartupInside are 5 key insights from the New York Times Best-Selling Book, The Lean Startup.
Hey, Nick here! In this newsletter, I curate insights and timeless principles on how to build great products. You’ll improve your product skills with every issue. Here’s a video for you today… The Lean Startup The Lean Startup is a book by Eric Ries that has gained popularity over the last decade. Reis joined venture capital firm Kleiner Perkins as venture adviser. During this time he developed the lean startup methodology which borrows from the lean manufacturing process. The aim us to eliminate waste and increase value added processes. Here are 5 insights. The Build-Measure-Learn Feedback Loop Planning and forecasting are useful when operations are stable and the environment is static. Startups aren’t stable or static. This doesn’t mean that a plan shouldn’t be formed for a startup, it means that different types of management are required. Reis suggests using the Build, Measure, Learn feedback loop to get work done. “The goal of a startup is to figure out the right thing to build that customers want and will pay for as quickly as possible.” In order to implement the feedback loop, you first start with what you want to learn. Create a hypothesis that will be tested. Examples:
Figure out what to measure and then build the product. See how the product does compared to the measurements. Check your measurements compared to your hypothesis and change as necessary. The loop starts again after changes are made. Everything is a Grand Experiment Experimentation occurs to figure out if the hypothesis is correct and if people are willing to pay for the product. Customers don’t usually don’t know what they want, so it’s amazing to create a product that they don’t even know they need. In order to experiment, a Minimum Viable Product (MVP) is created to test the hypothesis. Everything that doesn’t lead to validated learning is waste. The MVP should only contain the features of most importance to prove or reject the hypothesis Different Types of MVPs There are three different types of MVPs:
The Engines of Growth Once there is confirmation the product creates value for someone, then thought needs to switch on how to scale. There are three different growth engines to scale
Pivot or Persevere Nothing will go according to plan in a startup. The founders can’t give up after facing some challenges, but need to be flexible on the feedback the market is giving. It’s hard to when to pivot, but Reiss gives the following advice:
He also lists some of the most common pivots.
You can find a link to the full video here. End Note Thank you for reading! For bite-sized product tips in your Twitter feed, follow @ProductPersonHQ. Have a great day, Nick Enjoyed this? Please share it with a friend or two.
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