There are lots of things you can only get on Amazon. Later this month, that will also include football—sort of.

While fans dust off their jerseys ahead of the NFL’s Week 1 kickoff game between the Buffalo Bills and the Los Angeles Rams on Sept. 8, the far more important matchup for the media industry will be one week later, when Amazon Prime Video exclusively streams its first regular-season NFL game.

Looking ahead: That game, a Thursday Night Football face-off between the Los Angeles Chargers and the Kansas City Chiefs, will mark the beginning of a period of heightened interest through the fall about the future of football viewing, sports media buyers told Marketing Brew. That’s because what happens on Prime Video this season—including the viewership games attract and the advertising results they deliver—could have implications for the sports media-buying world for years to come.

“Everybody’s eyes and focus is on what’s going to happen with Amazon,” Jimmy Spano, SVP, group director at Carat USA, told us. “Everyone’s going to be paying attention to it.”

Click here to read the full story.—KS

Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Julianne Fraser is founder, president, and CEO of Dialogue New York, a digital marketing consultancy that specializes in influencer marketing for luxury and lifestyle brands.

Favorite project you’ve worked on? Helping to launch and grow Is This Normal, an editorial site, created by client Little Spoon in partnership with Arianna Huffington, that is a platform for discussions around taboo parenting topics. We were able to secure the likes of Rebecca Minkoff, Bobbi Brown, and Christy Turlington to support the mission and share their unfiltered stories with the community.

What’s your favorite ad campaign? Not a traditional campaign per se, but I’ve always been impressed by the creativity and uniqueness of Jacquemus’s runway shows. Situated in lavender fields or salt mounds in the South of France, where designer Simon Porte Jacquemus was born, the surroundings bring context to the beautiful collections, capture the attention of notable influencers, and flood the social media fields of the brand’s target consumer. Genius marketing.

What marketing trend are you most optimistic about? Ever since the pandemic started, there has been a significant shift towards real, relatable content shared by influencers. Beautiful, envy-inducing photography no longer performs well. People want to view the real-life stories of those they follow, whether through video, photo, or storytelling. I find this direction refreshing and am certain that the trend will continue in this direction.

What’s one marketing-related podcast, social account, or series you’d recommend? I met Marianna Hewitt nearly a decade ago on a press trip and have followed along as she has launched and grown her podcast, Life with Marianna. I was fortunate enough to be interviewed by her last year and recommend her podcast to most, as she covers a variety of topics from business and marketing to travel and health and wellness.

We spent much of last month taking a closer look at privacy, a topic that’s having a moment in the industry right now: A federal privacy bill has bipartisan support, and major companies like Apple and Google are making privacy-oriented changes that are having a massive impact on advertising.

Check out our stories below:

Congress wants the FTC to create a bureau dedicated to privacy. And that’s a big deal

• One section of the American Data Privacy Protection Act (ADPPA) could fundamentally change how consumer privacy is protected and enforced in the US.

Streaming services courting the youngest viewers must handle privacy carefully

• Catering to young viewers can help streaming services boost subscriptions and stave off cancellations. But when kids are watching on streaming platforms, companies are legally required to limit data collection and restrict behavioral advertising and retargeting on their platforms.

iOS privacy changes mean less paid ads, more influencer marketing

• Many influencer marketers think that Apple’s privacy changes have given influencer marketing a leg up, and that the industry’s growing focus on privacy may have helped to spur the sector’s recent growth.

Can brands talk to you via voice assistant while respecting data privacy?

• Third-party voice apps on platforms like Amazon Alexa and Google Assistant are one of the most popular ways for brands to engage with consumers via voice, but for those looking to assuage potential concerns about tracking and privacy while still gathering data, there’s more legwork involved.

Read the stories in one place here.—MS

There are a lot of bad marketing tips out there. These aren’t those.

Keep it short: This guide from YouTube explains how to make Shorts, how to edit them, and how to analyze their performance.

Talk back: Here are some tips on how to get older consumers to leave reviews on your site.

Enough is enough: How creators can identify (and avoid) burnout.

Fill the gap: Does the gap between data and engagement keep your audience from taking action? Luckily for you, Iterable surveyed over 500 senior marketing executives. See how they set themselves up for success with Iterable’s CMO survey results.*

^{*This is sponsored advertising content.}

Being a marketing leader involves a shift from setting up campaigns to pitching strategy to your company’s higher-ups. Smooth out your transition into this role with the Brew’s Leadership Accelerator. You’ll learn not only how to formulate strategy but how to sell it, too.

The next course starts in September—apply today!

How long has the oft-whistled jingle for Old Spice accompanied advertisements for the soap and grooming brand?

1. 1934
2. 1953
3. 1975
4. 1991

Keep scrolling for the answer.

Catch up on a few Marketing Brew stories you might have missed.

• FTC picks fight with data broker
• All we know about Netflix’s ad plans so far
• Penguin Random House wants you to get off your phone and read a book for once