CRO stands for conversion rate optimization and it is the to-go metric to focus on when you want an increase in leads and to create a structured approach towards your potential customers.

UserGuiding put together a big ol’ list of the latest stats and trends when it comes to CRO, so we wanted to share some that we found interesting:

• Half of all companies say that CRO is one of the most crucial parts of their digital marketing strategy.
• A HubSpot experiment found that end-of-post banner ads only contributed to 6% of the leads produced by blog articles.
• According to Search Engine Land, the average landing page conversion rate is 2.35%.
• The top 10% of landing pages have a conversion rate of around 11.45%.
• Desktop conversion rates are higher at 4.14% while this rate drops to 1.53% for mobile phone conversion.
• Pages that rank #1 on Google SERPs have a click-through rate close to 30%.
• 80% of blog readers don’t read past the first heading.
• Pop-up boxes on your blog can help you enlarge your subscriber list by 1375%.
• Blog posts that provide any form of templates convert 240% more than others.
• Using images and other visuals of real people instead of stock images helps to increase the conversion rate by 35%.
• Having ”submit” on the button can lower your conversions by 3%.
• Making landing pages interactive by adding video marketing content or an interactive modal can increase the conversion rate by 86%.
• Reducing the number of form fields from 11 to 4 can increase the conversions by 120%

Check out the full UserGuiding blog post for all 50 stats!

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