How to get your C-level buy-in for experimentation?

Hey, there!

Frequently, our team receives this question from professionals who are just starting with growth and want to assemble a team or C-levels who wish to decide if they should or not have a growth initiative inside their companies. You came to the right place if you see yourself in one of these two scenarios.

For this year’s conference, we invited a managing partner with eight years of experience working alongside the digital executive team of Fortune 500 companies, FTSE 100, CAC 40, and rising scale-ups. Growth teams can not exist over the long term without the necessary support from the higher-ups in the organization.

How to get your C-Level Buy-in for experimentation

Alexandre Suon (Henkan Partners)

Due to poor top management visibility, many CRO managers believe their experimentation programs lack velocity. Why is that? Why would expertise that promises continuous product gains have such little impact on C-levels today? During my talk, I will break down for you the various factors of why you don’t have buy-in and present the story of how we went from 0 to 100 tests in a year.

Did you get your ticket? Prices increase on Friday!

About #GHCONF22

Online, September 20th

9 AM to 5:30 PM PDT