D2C Pulse - Time to ride the bull🐂
Hello! 👋 D2C Pulse is a newsletter written by the team at GlobalBees, curating happenings in the direct-to-consumer ecosystem of India. Have you been “keeping up with” the newest venture capitalist in town? Yes, Kim K! She has entered the PE space along with former executive of The Carlyle Group. This doesn’t come as surprise as Ye’s ex has built several brands of her own, including Skims and KKW Beauty! What’s sizzling hot? 🔥🗞️Marketplace Updates
🍕D2C Bites
💰India’s B2B Ecommerce StoryIndia's B2B e-commerce market is expected to reach a whopping $90-100 bn in GMV by 2030, as per a Redseet report! This growth is led by players like Udaan, Jiomart etc. (the former currently sits with 46% market share). E-B2B’s contribution in the $1.4 tn general trade play is increasing as it becomes a strong digital procurement solution, with wide category and national coverage. E-B2B platforms are resolving pain points of general trade viz. higher prices, no credit option, untimely delivery, and low quality of products, among others, esp in order to access underserved markets as a replacement for ineffective traditional distributors. For our D2C buddies - eB2B is not far away from becoming another de-facto channel for brand marketing and ad spends for scaling brands. ☠️The Watch-dog ‘bites’
🏮Gearing up for the festive season
It’s officially time to ride the bull! Brands that caught our eye 👀🍸A Stort to TellProduced by Third Eye Distillery (the good folks behind Stranger & Sons gin and Svami), Short Story, is a new alco bev brand. Checkout the affordable, high-quality range of spirits - rum, vodka and gin variants, The highlights are minimalist packaging, and ingredients:
🌶️A Saucy taleWoodstreet sauce co. offers a range of small-batch sauces and condiments, inspired by condiments from around the globe, and made with locally sourced ingredients. Its offering includes Gizhou-style chilli crisp sauce, fermented fresno chilli sauce, black pepper wok sauce, korean bbq sauce, salsa brava, scallian cilantro salsa verde. Trend of the week📈: Street-wear 👕Adidas Originals to Supreme are OGs of streetwear but lately, Indian streetwear brands have been burgeoning and budding owing to their unique representation of Indian culture, aesthetics, style and comfort. Here are some of the most exciting streetwear brands in India at the moment: Reads and Recommendations 📚
That’s all for this week! Stay tuned for more insights about the D2C ecosystem in India.
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Older messages
🌶️Spice things Up!
Monday, September 5, 2022
Marico joins the club, Mead is the new poison and Influencer led brands!
Bread to Bed Talk 🍞
Monday, August 22, 2022
Amazon's Tik Tok, DIY T-shirt, Nykaa's B2B dream, Toothpaste chewy and LIT candles!
Mo' Muscle & No Milk 🏋️
Monday, August 15, 2022
Amazon logistics getting bigger, govt's ONDC play, 'below the belt' hygiene & doggie shoe!
Giddy-up 🏇
Monday, August 8, 2022
Black Book in public, Sellers' victory on Amazon, hangover cure shots and B2B boom!
Flip Flop Bounce 😵💫
Monday, August 1, 2022
Instagram's Flip Flop, E-comm policy, G for Genius fudge and July marketing trends
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