Bite-sized value is the future of learning

Finding the exact piece of information you were looking for at that exact moment

This is why we are reviving the Almighty Marketer Newsletter with a few adjustments

Every Tuesday, you will get 3 actionable pieces of value to help you with your eCom brand or Marketing agency

Value piece number 1: A Youtube Video

Value piece number 2: A visualized roadmap

Value piece number 3: A link to a value article from The Utopia

By following through, you will learn how to build and scale a successful business

1/ 11 High Income Skills To Make $10,000/Month Online

(Learn These NOW)

Link: https://www.youtube.com/watch?v=quUoOputWgk

2/ If I was starting an EMAIL MARKETING AGENCY in 2022 Here’s how I would take it to $15,000 a month before the year ends

3/ Ultimate Offer Breakdown Cheat Sheet | Uncovering 10 High Ticket Offers (Every Detail)

FYI: This is only 20% of a post that was made inside theutopia.io

If you are a newbie agency owner or a veteran looking to scale your agency,

If there are times when you think your agency is not producing the results it should

- 90% of the time you would think it’s a lead generation issue.

But my friend, If I dig deeper by asking you 2, or 3 questions - we’d definitely find the culprit to be “incorrect offer and positioning”.

For example,

If you are an email marketing agency and I ask you what your offer is,

9 times out of ten I’d get:

“We do email marketing, and we help companies get more sales through emails”

That is NOT an offer, that’s a service.

What is an offer?

An offer is how we communicate our positioning or value to the target market.

It aims to solve your target audience's pains and to sell an outcome.

An offer is NOT about us, it’s about them (your target audience).

It’s not what we do but WHAT THEY NEED.

If we can solve clients' pain points, we can anchor their pain against our cost. This way we reduce the client objections to pricing because our offer is aligned with the price and justifies it fully.

Most of you are mistakenly mixing your offer with other things.

Your offer is NOT the services you provide (SEO, email marketing, Facebook ads etc.)
Your offer is NOT what your clients get from you (No of articles, no of ads, no of emails etc.)
Your offer is NOT the pricing you give .

It is the output, results, or benefits your clients get from working with you.

Marketing offer Vs. Business offer

Many of you confuse a marketing offer with your business offer.

Your marketing offer is your front-end offer.

For example, an ebook, a webinar, a checklist, a template etc.

While your business offer is your backend offer.

For example, We help brands increase revenue from emails using lead magnets and campaigns.

An irresistible offer will help you:

Stand out in the market
Attract customers on autopilot
Service the right type of customers
Raise the price of your services
AND SO MUCH MORE….

3 main elements of constructing an offer

Following are the main elements that you can use to build your offer statement:

Who is it for?
What do they want?
How do they get it?

For example,

“We help health and beauty ecom brands get $10,000 additional revenue per month through powerful email campaigns”

Now let’s break it down:

Who’s it for? - health and beauty ecom brands

What do they want? - $10,000 additional revenue per month

How do they get it? AKA the vehicle - powerful email campaigns

That’s how it comes together as a powerful offer statement.

That’s how you design your offer to help alleviate and solve problems for prospective clients.

Reader -

Want to start a marketing agency?

Or want to scale a marketing agency?

But don’t want to pay these crazy prices for courses or programs?

Then click the link below and check out The Utopia

You get an exact roadmap on how to

- Start a marketing agency from 0

- Scale a marketing agency to 20k+ a month

- Start an eCom brand from 0 & scale

All for $25/mo

We even have a 100% money-back guarantee

What are you waiting for?

JOIN UTOPIA TODAY!

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The Utopia 1759 Britannia Rd E Mississauga, Ontario L4W 2A3

Bite-sized value is the future of learning

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