14 bullet framework to boost conversions

When optimizing your funnel, it's easy to miss something important.

...unless you have a step-by-step framework or a checklist that will help you maximize your conversions on every stage.
Like this one by Darius Contractor, growth engineer at Dropbox:

1. Initial access:
1.1. User has an urgent/acute pain point that the product addresses.
1.2. Product speaks to the pain point in a specific way, it's clear how the product addresses the user pain point.
1.3. Enter via an enticing offer (i.e. invite from friend), it's not obscure and doesn't require digging.

2. Landing page:
2.1. High quality (not stock-looking) images and attractive visual design.
2.2. Trust signals: logos, authentic testimonials, endorsements, SSL.
2.3. Clear, action-oriented, easy to navigate layout.
2.4. Enticing offer promised as a reward for clear sign-up action.

3. Enter personal info:
3.1. Tiny signup forms, ideally 1 button or 1 email-input field.
3.2. Make it clear why the info is needed.

4. Interact with product:
4.1. Great product experience that solves a pain point that is relative and important to the user.
4.2. User experiences the value of the product quickly and on a high-frequency, repeat basis.

5. Enter payment information:
5.1. Reliability and trust signals: payment logos, peer customer logos, positive reviews and authentic-looking testimonials.
5.2. Wide payment option coverage (Paypal, etc.)
5.3. Information and clarity around payment terms.

Source: andrewchen.co


Cheers,
Charlie Patel ;)



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