We’re sure you’ve heard it about a million times: Linear TV viewership is, on average, not looking good. But there’s one segment of old-fashioned TV whose outlook seems downright rosy.

Spanish-language TV networks, including mainstays like Univision and Telemundo, are on the upswing, growing their daily audience reach even as many other major networks are seeing steady declines.

Break it down: Recent data from Samba TV spelled out the extent of the growth for television en español.

• In the second quarter of 2022, Univision’s growth more than doubled YoY to an average daily reach of 5 million, while Telemundo’s average daily reach increased by 46% to about 2.2 million, according to data Samba TV provided to Marketing Brew.
• When it comes to daily household viewership, Univision was the fastest-growing linear television channel in the most recent quarter of 2022 among all channels, according to Dallas Lawrence, Samba TV’s SVP and head of communications and brand.
• And both Univision’s and Telemundo’s growth were considerably higher than the English-language networks that saw YoY gains.

Big picture: The growth has advertisers and buyers taking note, and means advertisers are flocking to some Spanish-language networks after years of underinvestment.

“This is a market that every category should be doubling down on from an investment perspective,” said Michael Roca, managing director of DE&I investment at Omnicom Media Group.

Read more here.—KS

Like every social media pro, I always want a raise.

Social marketers are perpetually underpaid.

• According to Payscale, the average social media marketing manager makes about $58,000 a year.
• My first social gig in 2011? A cool $30,000 a year, no benefits. And while that number has crept up, social pros are still overworked and underpaid, considering how essential the role has become in modern marketing.

That’s why you’ve got to take your promotions into your own hands. And I’m here to walk you through how to get that raise.

Some hard truths about your career journey

As counterintuitive as it sounds, it is not your boss’s job to promote you. It is your job to make your interest clear. It is your job to self-advocate. It’s your job to get your new job.

I felt that eye roll, but it’s true. I’ve heard every excuse:

• “I don’t have time to self-advocate with all the work on my plate.”
• “I don’t know how to talk to my boss.”
• “They should know how much I mean to this company.”

You’re going to keep getting passed over until you decide to take control. It’s like Jack Nicholson said in The Departed: “No one gives it to you—you have to take it.”

So how do you pitch your own promotions? Click here to find out.—JA

There are a lot of bad marketing tips out there. These aren’t those.

Stay loyal: This infographic lays out six customer loyalty programs that can help your business grow.

Take a listen: Help your podcast rank with these SEO tips.

’Tis the season: Reddit has some holiday campaign tips for those who are planning ahead.

Learn: From viral videos to influencers to groundbreaking campaigns, marketing is what you do best. But it’s time to level up your knowledge of business fundamentals to drive revenue with our Business Essentials Accelerator. Sign up now.

Consumer behaviors are changing rapidly. Join us for a can’t-miss discussion about how every marketer should navigate major shifts in the digital landscape.

Download the report now.

Which headlines are real marketing news, and which one is fake?

1. HP’s Omen 16 gaming laptop offers a free can of ‘artisan’ air
2. Schlotzsky’s gets ‘bare’ and ‘naked’ on OnlyFans
3. Chipotle launches its Garlic Guajillo Steak in the metaverse
4. Aperol creates ‘Miss Flo’ cocktail for Florence Pugh amid ‘Don’t Worry Darling’ drama

Keep scrolling for the answer.

Catch up on a few Marketing Brew stories you might have missed.

• A new group wants more marketers to GOTV
• Athletic Greens gives us the scoop on its podcast advertising strategy
• Podcast brand-safety tools are trying to demystify the space for wary advertisers