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What Product Managers need to know about APIs

For your product to solve your customers’ problems, it likely needs to interact with at least one other product. As a Product Manager, you need to understand how your product communicates with others, and that means knowing more about those interfaces than how to spell API. Here’s a collection of resources that provide good foundational knowledge on working with APIs, including using them as the basis for a product.

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What every Product Manager should know about APIs. APIs allow development teams to use data, functions, and applications to build new products simply. As a Product Manager, it is crucial to understand how APIs work and their huge potential within your team or company. APIs can be the key for organizations to expand quickly into new contexts or adapt to new markets with considerably reduced effort. Henrique Maltez covers the most important concepts you need to know about APIs as a Product Manager so you can talk about APIs with confidence to your stakeholders and your team.
(via henriquemaltezz)

API Design 101: API Product Management. Product teams use APIs to expose services offered by their product to both external and internal users. The users of the API can use data, functions, and applications to build powerful new products. Abhinav Garg wrote a two-part post to explain APIs from a product manager’ perspective. Part 1 explores API basics. Part 2 describes API Product Management and team organization.
(via @gargab)

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Adobe Inc. agreed to buy collaboration-software company Figma for around $20 billion. Adobe executives hope the acquisition will enable them to tap into demand from software developers and product managers in a complementary way to the base of designers who use its existing software tools.

Twitter is rolling out its redesigned Spaces tab, which includes podcasts, to Twitter Blue subscribers on iOS. This is an example of how Twitter is trying to keep moving it’s products forward, regardless of the uncertainty surrounding whether they will be acquired.
Google has canceled all plans to release the next version of the Pixelbook, and is transferring the employees building the computer to other teams across the company. This action is part of Google’s move to save money by “pausing development and redeploying resources to higher-priority areas.”
The Linux Foundation has announced plans for the OpenWallet Foundation (OWF), a new initiative designed to support interoperability across digital wallets and built on an open source bedrock. The vision of the OWF is to allow a variety of providers to build digital wallets that play nicely with other digital wallets.
A survey of 1500 business leaders performed by Alteryx and IDC found that spending on analytics and the technology driving it will outpace other software investments in the next 12 - 18 months. This is evidence that a significant number of organizations look to analytics to gain insights for improved decision-making.

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Don't stress out

I’m typing this message up just days before the return of the in-person Global edition of INDUSTRY: The Product Conference in Cleveland, Ohio. In fact, this will be the first in-person edition of INDUSTRY in three years! To say that I’m excited for next week is a giant understatement. But since we’re all friends here, I thought I’d let you in on something else I’m feeling.

I’m super stressed.

It’s a healthy level of stress – and not any different than what I normally feel this close to conference time. I’m sharing this because I bet there are times when you’re also super stressed, whether it’s because of a new product launch, trying to do the same workload with fewer team members, or really, anything

When I’m feeling this way, though – there are a few things that help me (and may help you):

  1. Reminding myself why I’m feeling stressed helps. INDUSTRY is coming right up next week and I simply want it to be great for all attendees. But after next week, I also know that my stress level will likely go way down. So there’s an end in sight!
  2. I have to find a way to burn that stress off. Lots of different things help with it. In my case, biking, running, and working out all help a lot. So while there’s so much to do, I’m making it a point to find time to burn some of that stress off today however I can.
  3. Focus on the things that I can control. I can’t control everything. Despite all of my best efforts living in Cleveland, Ohio, I just can’t control the weather. But there are lots of things that I can control… and it’s most productive to simply focus on those things. 

Despite the stress, I’ve been looking forward to next week for the past three years – and it can’t get here soon enough. 

So here we go – onto INDUSTRY!

Can't make it to INDUSTRY Global: The Product Conference next week in Cleveland? Don't fret! You can join 3,000+ product people on Tuesday, October 18th at the #1 online Product Management conference, for a day of challenging keynotes, speed networking, intimate speaker Q&As, and a virtual expo.

INDUSTRY Virtual: The Product Conference is a day-long virtual experience that features some of our favorite speakers from the in-person edition of INDUSTRY -- plus some "INDUSTRY Virtual exclusives", including the likes of Alfonso De La Nuez (Co-Founder & Co-CEO at UserZoom) and JJ Rorie (Author of IMMUTABLE: 5 Truths of Great Product Managers). They'll all be taking part in live Q&A sessions during the breaks, allowing you to ask them your burning questions.

How do you treat an API as a product? The API-as-a-Product strategy is gaining traction among product teams who seek to expose their services to the outside world. Productizing your API can be a relatively straightforward method to monetize your functionality and data on a per-call basis. The API product approach can also benefit indirect API business models, private APIs, and partner-to-partner integrations. Bill Doerrfeld explains how to apply a product technique to your APIs, no matter how or where they’re consumed
(via @DoerrfeldBill)

API as a product - the documentation. Many API providers pay little attention to the documentation they produce for their APIs. That’s unfortunate because documentation is the face of the product and the entry point to it. The problem becomes even worse when you acknowledge that it’s almost impossible to write help docs that developers consider satisfactory. Sergey Konstantinov looks at how to produce product documentation that considers how developers typically use API documentation.
(via @blogovodoved)

API product ideation and validation. You are familiar with APIs. You know the data and service assets that are at your disposal and you know the stakeholders. But if you’ve never thought about new API products, then this step-by-step guide to ideate and validate API product ideas based on a customer journey is for you. Amancio Bouza explains how to facilitate a workshop where you’ll create new ideas for API products, evaluate, prototype, and test them.
(via @AmancioBouza)

13 API Metrics That Every Platform Team Should be Tracking. Different teams need to track different API KPIs. Infrastructure teams care about different API metrics than API product or API platform teams. You may also track different API Metrics depending on where the API is in the product life cycle. Derric Gilling looks at the different API metrics you may track and explains when you may use each one.
(via @MoesifHQ)

How to Effectively Increase the Product Value (with Deepak Vittal)

Tuesday, September 27th @ 1:00 PM EST

Your product can mean different things to different customers. As a consequence there is no such thing as objective product value, at least when it comes to actually selling products.

Customers need to believe in your product enough to accept the price you’ve set for them.

However, the most important distinction between price and value is the fact that price is arbitrary and value is fundamental.

“Price is what you pay, value is what you get.” – Warren Buffet

In this discussion, we'll talk through all sorts of issues related to this, including how:
- You should constantly remind your customers about their intention and the goals they want to achieve when they pay for your product.
- Quantifying the value requires a deep understanding of the ultimate benefit for a customer.
- Differentiable value defines a unique solution to recognized challenges for a customer.
Plus, you'll get a chance to have questions of your own answered as well!

This webinar is brought to you by our friends at insightsoftware


How to Use Design Thinking as a Product Manager

Wednesday, October 5th @ 1:00 PM EST

It can be easy for Product Managers to hear the phrase "Design Thinking" — and assume that it's something that ought to be reserved for our colleagues working in design. But the reality is that even Product Managers who wouldn't describe themselves as "Designers" could really benefit from embracing Design Thinking. In this conversation, we'll dig into on why this is and how Product Managers can use Design Thinking for the benefit of themselves and their teams. Plus, you'll have a chance to ask questions of your own!


How delighting customers can go awry and what to do instead

Wednesday, October 12th @ 1:00 PM EST

We’ve learned that the key to building successful products is to iterate quickly and see what delights customers. Unfortunately, it turns out that chasing customer delight can lead to common product diseases and doesn’t guarantee a successful product.
In this discussion, the author of Radical Product Thinking will share concrete examples to illustrate how delighting customers can go awry and a radical approach to turn things around. Plus, you'll have a chance to ask questions of your own as well.

The Product Collective community is growing every day, now with over 35,000 members. Are your friends and colleagues enjoying it too? If you have yet to spread the word, perhaps this will help -- you can now win prizes (see below) based on how many people you refer.

Your referral link is now active. Simply forward this email to as many people as possible and have them use the button below to subscribe. 
Product Collective is an initiative to connect software Product Managers from across the world - online and at our INDUSTRY conferences held in Cleveland, New York, Ireland, and virtually several times a year.

Membership is free and you get:
  1. A newsletter each and every Friday centered around an important product topic, like roadmapping, strategy, and analytics.
  2. Access to a thriving Slack group with thousands of others to share advice, tips and get feedback on your work.
  3. Plus, invitations to exclusive video chats, special member privileges at the conferences we hold in the United States and Europe, and more!
PLUS, as a member, you can also take part in our referral giveaway program.

Our Member Dashboard is coming soon, but you can see some of the cool swag you'll be able to get your hands on here:
5 Referrals

Get forever-free 100% free access (worth $9.99/month) to INDUSTRY On Demand. Enjoy over 100 hours of videos that will help you level-up your Product Management skills.
10 Referrals

Put these custom-designed stickers on your laptop and show that you are a creative force of a Product Manager.
25 Referrals

Once you put on one of these luxuriously soft tees, featuring the 'digital smoke' synonomous with Product Collective's INDUSTRY conference, you won't want to take it off!
50 Referrals
FREE TICKET TO INDUSTRY: The Product Conference

The big one! For the top referrers amongst us, you have the chance to get a FREE ticket to INDUSTRY (valued at up to $1,000). Whether you join us in Cleveland, New York, or Ireland, your ticket will be waiting for you.

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You can update your preferences or unsubscribe from this list altogether (you'll miss invites to online video interviews, INDUSTRY: The Product Conference promos, etc.). 

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