TechCrunch Newsletters - Why growth activation matters

TechCrunch+ Newsletter
TechCrunch+ logo
TechCrunch+ Roundup logo

By Walter Thompson

Friday, September 16, 2022

Welcome to TechCrunch+ Friday

Welcome to TechCrunch+ Friday image

Image Credits: Koldunova Anna / Getty Images

In his latest TC+ post, growth expert Jonathan Martinez looks at the grim realities of user acquisition. The plain fact is, few of the people who are motivated enough to make it all the way through a registration flow ever create any value.

“Approximately 95.87% of iOS users drop off after day 30,” writes Martinez. “As a startup founder, how do you prevent leakage after spending significant resources to acquire people at the top of the funnel?”

For starters, product teams need to identify optimal activation metrics that spotlight the right users — the ones who find utility and delight in your offerings.

“This can be platform-usage minutes, the number of messages a user sends, how many people a user follows, the number of times a user personalizes their avatar, or anything that provides a signal on how users are finding value in your product.”

The investors I’ve spoken to recently are still open to good ideas, but when they come from founders who are already working toward product-market fit, it boosts their confidence.

The small improvements you make by by tweaking onboarding processes or fine-tuning lifecycle emails could help you close your next round.

Thanks very much for reading,

Walter Thompson
Editorial Manager, TechCrunch+
@yourprotagonist

Read More

3 investors explain why earned wage access startups are set to cash more checks

3 investors explain why earned wage access startups are set to cash more checks image

Image Credits: Liia Galimzianova / Getty Images

Workers with low-wage jobs often experience cash-flow problems.

Because so many don’t have access to credit or savings, a growing number that once depended on predatory lenders can now tap into their wages before payday via earned wage access (EWA).

“The potential for this model is huge, but the industry is still very much in its early stages,” reports Karan Bhasin, who interviewed three active EWA investors to learn more about where the industry is headed:

  • Jennifer Ho, partner, Integra Partners
  • Aris Xenofontos, partner, Seaya Ventures
  • Aditi Maliwal, partner, Upfront Ventures

Read More

TechCrunch Disrupt 2022

Sponsored by TechCrunch

Save $1,100 When You Register By September 16

Buy tickets

Dear Sophie: Is there a way to keep working in the US after my J-1 visa expires?

Dear Sophie: Is there a way to keep working in the US after my J-1 visa expires? image

Image Credits: Bryce Durbin/TechCrunch

Dear Sophie,

I’m a Fulbright Scholar on a J-1 visa. I’ve been told that after my J-1 ends, I’m required to return to my country for two years.

Is there a way I can stay in the U.S.? Can I apply for an O-1A or green card even if I have to go back to my country?

— Seeking to Stay

Read More

Getting serious about Series B: 3 documents that help founders control the narrative

Getting serious about Series B: 3 documents that help founders control the narrative image

Image Credits: davidf / Getty Images

Investors who have an entrepreneurial background possess unique insights into the fundraising process, so we have two posts by Gaetano Crupi, a partner at VC firm Prime Movers Lab.

Crupi has spent the pandemic era supporting Series B startups, so he shared an article that examines how a strategy memo, a pitch deck, and a forecast model work in tandem to steer potential investors through diligence.

“This is a great way to control the narrative and ensure that what you want to be transmitted is received by the other parties.”

Read More

Pitch Deck Teardown: Helu.io’s $9.8M Series A deck

Pitch Deck Teardown: Helu.io’s $9.8M Series A deck image

Image Credits: Helu

Helping small- and medium-sized enterprises with their controlling, reporting and budgeting may not sound exciting, but Austrian fintech startup Helu.io’s storytelling skills excited investors enough to help it raise a $9.8 million Series A in July.

With the exception of some details regarding unit economics and revenue, Helu shared its entire winning pitch deck with us. As these slides suggest, its founders took a straightforward approach:

  • Problem: “The CFO’s pain is Excel”
  • Solution: “Good-bye Excel sheets”

Read More

Read more stories on TechCrunch.com

Divider
Facebook Twitter Youtube Instagram Flipboard

View this email online in your browser

Privacy Policy | Terms of Service | Unsubscribe

© 2022 Yahoo. All rights reserved. 110 5th St, San Francisco, CA 94103

Older messages

Last Call - $1100 Disrupt Savings End Tonight

Friday, September 16, 2022

Save $1100 Before Prices Go Up Tonight Beat tonight's deadline & save $1100 Time waits for no one, people. Don't miss out on saving up to $1100 on passes to TechCrunch Disrupt as the

Adobe snaps up Figma in proposed $20B deal that has some scratching their heads

Thursday, September 15, 2022

TechCrunch Newsletter TechCrunch logo The Daily Crunch logo By Christine Hall and Haje Jan Kamps Thursday, September 15, 2022 Happy Thursday! Has everyone recovered from Zoom going down this morning?

Join FTX Ventures' Amy Wu at TC Sessions: Crypto

Thursday, September 15, 2022

Don't miss out - book your pass today TC Sessions: Crypto on Nov 17 FTX Ventures' Amy Wu is coming to TC Sessions: Crypto We're thrilled to be hosting Amy Wu at TechCrunch Sessions: Crypto

Join TechCrunch Live with Amex Ventures and Orum.io

Thursday, September 15, 2022

September 21 at 11:30am PDT TechCrunch Live on Sep 21 Pitch your startup to Amex Ventures and Orum.io Stephany Kirkpatrick launched Orum.io in 2019 and quickly gained investments from some of the top

Twilio CEO: Laying off 11% of company’s workforce is 'wise and necessary'

Thursday, September 15, 2022

TechCrunch Newsletter TechCrunch logo The Daily Crunch logo By Christine Hall and Haje Jan Kamps Wednesday, September 14, 2022 Oh heeeeeey. So excited to see you again, glad to have you with us.

You Might Also Like

Software Testing Weekly - Issue 261

Wednesday, March 12, 2025

New AI solutions for testing 👀 View on the Web Archives ISSUE 261 March 12th 2025 COMMENT Welcome to the 261st issue! I have nothing more to add to the genuinely great news that came out recently. I

JSK Daily for Mar 11, 2025

Tuesday, March 11, 2025

JSK Daily for Mar 11, 2025 View this email in your browser A community curated daily e-mail of JavaScript news How to Enforce Type Safety in FormData with TypeScript When working with the FormData

Binary Data, Tail Calls, Pickles, and More

Tuesday, March 11, 2025

Bytes Objects: Handling Binary Data in Python #672 – MARCH 11, 2025 VIEW IN BROWSER The PyCoder's Weekly Logo Bytes Objects: Handling Binary Data in Python In this tutorial, you'll learn about

Shaking The Wasp’s Nest 🐝

Tuesday, March 11, 2025

How Gamergate swarmed into our online lives. Here's a version for your browser. Hunting for the end of the long tail • March 11, 2025 Today In Tedium: You probably have noticed, just like me, that

Daily Coding Problem: Problem #1714 [Easy]

Tuesday, March 11, 2025

Daily Coding Problem Good morning! Here's your coding interview problem for today. This problem was asked by Google. You are given an N by N matrix of random letters and a dictionary of words. Find

Mapped | The State of Democracy Around the World 🌐

Tuesday, March 11, 2025

After a historic election year, we show the state of democracy worldwide as it declines to its lowest level in two decades. View Online | Subscribe | Download Our App NEW REPORT: The Age of Data >

Stories, Free Tool & CRM Template

Tuesday, March 11, 2025

Notion stories, smart tools, and a free template to organize your contacts 🔥 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

LW 173 - How to become a Shopify Developer in 2025

Tuesday, March 11, 2025

How to become a Shopify Developer in 2025 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Shopify Development news and articles Issue 173 - 03/11

This free AI tool beats Perplexity

Tuesday, March 11, 2025

Ubuntu vs. Debian; The new HR; YouTube randomizer -- ZDNET ZDNET Tech Today - US March 11, 2025 webfeetgettyimages-10141124 DuckDuckGo's AI beats Perplexity in one big way - and it's free to

⚙️ AI bubble bursts (?)

Tuesday, March 11, 2025

Plus: We talk to the CEO of Read AI ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌