Weekender: Pinterest takes up social media negatives like doomscrolling in campaign

 
 

Weekender

Sept.​ 17,​ 2022 | A roundup of this week’s most read stories
 
 
 
 
 
 
 
 
 
 
 

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Sept. 16 - Patagonia raises bar on sustainability | 60% of CMOs to slash analytics teams

Friday, September 16, 2022

60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts; Apple tees up bigger search ads push ahead of holidays; Why brands are creating original songs for TikTok; Fox taps Comscore as

Sept. 15 - Budweiser’s global World Cup campaign | Why brands are making songs for TikTok

Thursday, September 15, 2022

Why brands are creating original songs for TikTok; Amazon expands email marketing tools for brands seeking new customers; TikTok brand loyalty soars as Instagram, Facebook lose ground; Why Liberty

Sept. 14 - Walmart chases holiday ad budgets | Amazon’s ‘Thursday Night Football’ sponsors

Thursday, September 15, 2022

DraftKings, Little Caesars join as sponsors for Amazon's 'Thursday Night Football'; Why Liberty Mutual's in-house agency takes external clients; Chipotle launches its Garlic Guajillo

Sept. 13 - Two beer brands battling climate change | SodaStream gets a refresh

Tuesday, September 13, 2022

SodaStream shakes up brand to better recognize interests like mixology; GM is first brand to integrate with NBCU's data platform; Jameson serves comradery on the rocks in new global campaign;

Sept. 12 - Roblox opens 3D portals to brands | Kroger moves ad biz into CTV, video

Monday, September 12, 2022

Kroger expands retail media arm into video, CTV; Pinterest takes up social media negatives like doomscrolling in campaign; RBI announces $400M marketing and remodel overhaul for Burger King; Campaign

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