Rockstar’s whoopsie means you can get an early look at GTA 6

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By Christine Hall and Haje Jan Kamps

Monday, September 19, 2022

Happy Monday!

We’re late to the party, but today this zany YouTube video has been playing on repeat. And maybe we’ve been practicing a little in front of the mirror. Shh, don’t tell anyone.

While we have you: stretch. Take a breath. Let’s crash into this week and show it who’s boss! — Christine and Haje


Image Credits: Rockstar Games

The TechCrunch Top 3

  • Whelp, back to the drawing board: Rockstar Games confirmed that about 90 videos of early development versions of Grand Theft Auto were leaked, Darrell reports.
  • Man on the run?: Kate and Manish paired up to give us the latest on Terraform Labs’ Do Kwon. It seems Kwon is not interested in cooperating with investigators regarding the wipeout of Luna cryptocurrency and South Korean authorities have asked for a “red notice,” which is fancy Interpol talk for “no visa for you.”
  • You say AI, we say deepfake: Deep Nostalgia creator D-ID has a new product that lets you create AI-generated videos from a single image, Ivan writes.

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Startups and VC

Everyone wants to get in on the AI image-generation action, but if you’ve been intimidated by the existing options out there where you have to brush off your 1,337 command-line skillz, you’re in luck: Diffusion Bee is a simple Mac app that gives you everything you need to generate your own images from text prompt using the open source AI image-generation framework, Darrell writes.

“Over the last 12 months, founders in Africa were reaching out to me for advice and I was investing personally,” Byld Ventures’ founding partner said in an interview with Tage about its new $15 million fund. “So, I decided to institutionalize it and put a fund together.”


Why growth activation matters

In his latest TC+ post, growth expert Jonathan Martinez looks at the grim realities of user acquisition. The plain fact is, few of the people who are motivated enough to make it all the way through a registration flow ever create any value.

“Approximately 95.87% of iOS users drop off after day 30,” writes Martinez. “As a startup founder, how do you prevent leakage after spending significant resources to acquire people at the top of the funnel?”

For starters, product teams need to identify optimal activation metrics that spotlight the right users — the ones who find utility and delight in your offerings.

Other awesome TC+ stories published in the last few days: 

TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!

Read More

Why growth activation matters image

Image Credits: Koldunova Anna / Getty Images

Big Tech Inc.

It’s not a new iPhone unless something on it is a mystery. In this case, colleagues spoke so much about how to set up the eSIM that Ivan thought a story about it might be popular. He was right.

Nothing like a little competition to get the gears grinding, amirite? Upon seeing the myriad of competitors out there set to launch new electric vehicles in the next few years, Tesla is ramping up production in its Texas and Shanghai factories to get ahead of the wave of vehicles, Jaclyn reports.

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